Live Streaming... The S/S 2026 Fashion Shows
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I actually know a lot of men who buys Jil Sander now.I really struggle to understand who their menswear customer is, or is supposed to be... Has anyone here bought/desired to by Jil Sander menswear since the Meiers are at the helm of the house?
Despite the departure from the clean and refined spirit of the brand, at least as far as the fashion shows are concerned, the brand still makes fantastically crisp shirts and beautifully cut coats. It is sad though that they didn't make JS the ultimate minimalist brand since it is uniquely positioned for that and there will always be a market for it.
It's confusing though that they are choosing to create the clothes that they are and price them the way they do. It would make sense to sell a pure cashmere navy blue coat for 4000 EUR. A lot of people would not hesitate to invest on such a sharply cut coat made with a beautiful fabric. Selling a wool-polyblend leopard print overcoat for 4000 EUR (Sport Coat | COATS AND JACKETS | Mens | Jil Sander Online store) , not so much - I struggle to see the point of them competing directly and pricing themselves the same with LV/Dior/Prada.
Despite the departure from the clean and refined spirit of the brand, at least as far as the fashion shows are concerned, the brand still makes fantastically crisp shirts and beautifully cut coats. It is sad though that they didn't make JS the ultimate minimalist brand since it is uniquely positioned for that and there will always be a market for it.
It's confusing though that they are choosing to create the clothes that they are and price them the way they do. It would make sense to sell a pure cashmere navy blue coat for 4000 EUR. A lot of people would not hesitate to invest on such a sharply cut coat made with a beautiful fabric. Selling a wool-polyblend leopard print overcoat for 4000 EUR (Sport Coat | COATS AND JACKETS | Mens | Jil Sander Online store) , not so much - I struggle to see the point of them competing directly and pricing themselves the same with LV/Dior/Prada.