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I love the clean melancholy and sadness in the eyes. Very unorthodox when it comes to selling clothes, but surely something different in the landscape of stale campaigns so far.
I really like this campaign. The collection was very bad and lifeless...but this is actually very calm and mature.
The second shot is very late 90's early 00's.
This harks back to those classic Jil Sander campaigns (esp. the bag shot). They should keep this guy around. He understands Jil's aesthetic better than Sims ever did.
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