In recent years Burberry have become the go-to brand for inspiring, leading fashion technology. From their recent fashion show beaming from the screens of London’s Piccadilly Circus, to the remarkable success of their e-commerce avenues and social networking communities.
Now the English heritage brand are pushing the online boat out even further, with the spectacular series of events planned for the launch of their new Beijing flagship store.Taking place on April 13th, the party will not only be streamed globally to 50 standalone stores, it will be fully viewable online. If your invitation got lost in the post, fear not as you can cyber mingle with the thousand strong VIP guests without having to go near a pair of Spanx or those fiddly Shu Uemura lashes.Burberry are once again pushing the technological envelope for all those fashion houses still operating with a particularly ‘Luddite’ sensibility. By implementing groundbreaking virtual image technology, combining live models with animated footage and life-like holograms with a fully immersive audio, the world over will be involved in a visual and sensory experience connecting the physical and digital.
