Shoppers scramble for Kate Moss' Topshop Christmas collection as rails are ransacked after just 15 minutes of opening
In it's eighth season the popularity of Kate Moss' Topshop collection shows no sign of diminishing as shoppers rushed to buy the supermodel's latest creations today.
The scramble to grab a piece of the new Kate Moss Topshop collection caused such a frenzy that the rails had to be restocked within 15 minutes of the opening at the Oxford Street store in London.
Crowds of young women, who started queuing at 7.45am, scooped up the must have designer gear without even trying it on.
The most popular items include a black panther mini-dress worn by Miss Moss to the Vivienne Westwood show during London Fashion Week and a midnight-blue sequin gown that is inspired by the dress worn by the supermodel on her 30th birthday.
The store had already sold half the limited edition £400 midnight blue gowns by 10am and the panther dress was a huge hit on the Topshop website, selling out before the store had even opened.
A spokeswoman for the store said: 'There was a queue outside this morning of about 200 people. Some of them got here at 7.45am.
'When we opened at 9am they all rushed down and were grabbing the items off the shelves. By 9.15am we had to restock the department floor.
'The favourite by far is a black t-shirt dress with a panther claw on the front. Kate Moss has it herself and girls rushed straight to it when the doors opened.'
The vintage-inspired collection also features sequin-embellished T-shirts (£35), and drop-waist 1920s-style dresses (£80-£100), as well as a burgundy ruffled minidress (£120) and a gold, single-shouldered, floor-skimming gown (£120).
The launches success comes just days after Arcadia owner Sir Philip Green credited the supermodel with the store's record profits.
Praising Moss as a 'fantastic ambassador', the retail entrepreneur revealed that Topshop, Topman and Miss Selfridge are defying the credit crunch with soaring sales.
He insists the 'Kate effect' is just one reason for Topshop's growth. 'We have been good for her and she has been good for us,' he said of the supermodel, who fronts and designs the Kate Moss Topshop collection.
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