First look: Kate Moss refreshes TopShop with her tea dress collection
By LAURA CRAIK
In recent weeks, Topshop has been more a story of losses than profits.
Sales of its womenswear may be up more than five per cent on last year, but it is the resignations of five key managerial staff that have made the headlines.
They have defected to Whistles, the brand being relaunched by the company's former head of buying, Jane Shepherdson.
But things are not all bad for Topshop boss Philip Green.
One loyal employee still remains, beavering away in a smart corner office on the top floor of his Arcadia Group's London headquarters.
Kate Moss, the only jewel left in Topshop's rather depleted crown, tomorrow launches her fifth collection for the chain, once again drawing heavily on influences from her own wardrobe.
This exclusive image is of Moss modelling a daisy print ruffle front tea dress from her summer collection. Other key pieces include a cream suede tasselled waistcoat - perfect for the forthcoming festival season.
Moss's take on the tea dress is becoming something of a signature, with a whole raft appearing in every collection.
Certainly they are the clothes with the most conviction. Rather less convincing from the new range are a pair of red mirrorstudded hotpants and a diagonally striped shirt with matching tie.
Also new for this spring is Kate Moss Premium, a collection with a more vintage feel.
A Twenties-style black mesh beaded dress was inspired by a trip to the V&A, while a black satin beaded Victorian cape took inspiration from a present Moss bought for a friend, then borrowed.
Because it incorporates costly techniques such as beading and embroidery, the Premium range will typically retail for £150, putting it in direct competition with "middle-market" chains such as Reiss, Jigsaw - and Whistles.
Some fashion critics have called Moss's collections no more than shoddy rehashes of her wardrobe but they have proved popular with customers, with crowds queuing to buy and the best pieces selling out within hours. A look on eBay reveals that a pansy print tea dress from her first collection, which retailed at £45, is still changing hands for up to £150.
story from daily mail.