La Beauté Louis Vuitton 2025 : Hoyeon Jung, Awar Odiang, Ida Heiner & Chu Wong by Steven Meisel

[chrisand489]

Based on WWD:
Hoyeon, Ida Heiner, Chu Wong & Awar Odhiang by Steven Meisel

For now, just some behind-the-scene pics are available:


(South China Morning)

 

[FisforFrank]

 

[Plax]

Image is so bad

 

[Kite]

is it 2005?

 

[Avonlea]

wth is that

 

[aa2005]

Dare I say it again in this thread too - looks extremely dated and not modern.

 

[gedeon67]

ida Heiner

(weibo/5stars/wwd)

 

[chrisand489]

Emmm…

 

[Hchloe]

It looks like a Revlon campaign, yikes.

So is Hoyeon no longer with Lancome?

 

[BalkaniStaCouture]

Yes Awar yas! Get those campaigns like candies!!!

 

[BalkaniStaCouture]

ida Heiner

(weibo/5stars/wwd)

Ida looks great!

 

[BalkaniStaCouture]

 

[BalkaniStaCouture]

LOUIS VUITTON La Beauté 2025 Campaign​

Photographer: Steven Meisel
Director: Damien Krisl
Makeup: Pat McGrath
Models: Awar Odhiang, Chu Wong, Ida Heiner & Hoyeon
(outpump.com)

 

[fashionlov]

Did they really need Meisel to shoot this campaign? Karim Sadli does the same for much less. Awar is incredible

 

[Lola701]

HoYeon is unrecognizable but I guess in a way it does highlight the transformative power of make-up.

There’s a very Mert and Marcus circa 2004 for Vuitton to this campaign. I understand that Path couldn’t not work with Meisel…

Awar and Chu have the best shots but I think this campaign will have a much stronger impact on billboards than on the little screens of our phones.

The look of those models in heavy sophisticated make up in a airport or in the streets is something you remember. It grabs your attention.

 

[lhhbl]

Awar is just soooo beautiful!

 

[IsabelMarantBoy]

If only the lipstick wasn't $160 and $250 for the eye makeup? No thanks.

 

[MModa]

The makeup campaign is absolutely stunning ❤️ Each ad is beautiful in it's own unique way. However, I am surprised how unrecognizable Hoyeon looks in her photograph. She is gorgeous but does not look like herself in the ad. It must be the makeup and angle. Awar's ad is probably my favorite from the set.

 

[chrisand489]

If only the lipstick wasn't $160 and $250 for the eye makeup? No thanks.

I might but this↓

 

[vogue22]

Awar stealing the show with ease, I just know Steven was the one pushing for her because she isn't a regular LV girl.