La Beauté Louis Vuitton 2025 : Hoyeon, Awar Odhiang, Ida Heiner & Chu Wong by Steven Meisel

[Avonlea]

Not a fan of any of this, but it does what it's supposed to. I rarely pay attention to beauty campaigns as they are more often than not incredibly boring. I loved those by Tyen and of course Lutens.

 

[Bertrando3]

Yes, it seems like Meisel went above and beyond with this campaign. It is exquisite.

I love when you feel that he brought his signature and it's the Meisel we know and love for so many years. Recently I had the feeling that it was hit or miss but on his one he did a good job

 

[Zorka]

LA BEAUTÉ LOUIS VUITTON (UHQ)
Photography: Steven Meisel
Creative Director: Pat McGrath
Hair: Guido Palau
Make-up: Pat McGrath
Models Hoyeon, Ida Heiner, Chu Wong & Awar Odhiang






weibo.com

 

[Zorka]

louisvuitton.com

 

[WAVES]

this is how you do a mind blowing beauty campaign:

 

[vogue28]

The vibrant colouring instantly transports me back to the Louis Vuitton campaigns under Marc Jacobs by Mert Alas & Marcus Piggott (particularly to the S/S 2006 campaign with Gisele). Not a mega fan of the evident post-production but it's all just too flawless not to love.

 

[Deneuve]

everything looks very dated and artificial to me