Lancôme "Trésor" Fragrance : Kate Winslet

[kimair]

from wwd...

British actress Kate Winslet has been named as the new face of Lancôme's Trésor fragrance, the L'Oréal-owned company said Monday night, confirming reports in WWD.

The announcement, which was made during a dinner attended by 250 people at the Musée Rodin here, was broadcast live on the Internet, a first for a luxury brand, according to Lancôme.

"Trésor is a beautiful fragrance, it's subtle and romantic like a whisper," said Winslet, who wore a long black silk and velvet Valentino dress. "It's really a celebration of love."

The actress received a standing ovation when she entered the room. "Thank you ladies and gentlemen for such a warm welcome," she said. "It's unique and moving to be in this beautiful — if a little rainy — setting."

"This is a new page for Trésor," said Odile Roujol, Lancôme's general manager. "She is a woman of immense talent, one of Hollywood's most sought after actresses. On and off screen, she is a woman of emotion."

Lancôme lauded the actress's strong personality as evidenced in her choice of films, such as "Eternal Sunshine of the Spotless Mind," "Finding Neverland" and "Little Children."

Winslet is the latest star to join Lancôme's list of celebrity spokespeople. Others include Daria Werbowy, Elettra Rossellini and British actor Clive Owen, who was named a spokesman for Lancôme Men in January.

Trésor, which bowed in 1990, was formerly fronted by Spanish actress Inés Sastre. Prior to Sastre, Isabella Rossellini was the face of the scent.

Print and TV advertising featuring Winslet, which was shot by Peter Lindbergh on Paris' Pont des Arts, will break in September.

 

[miwa]

Yay I love Kate and I love Tresor too! What an awesome duo

 

[david.camanyes]

What are they going to do with Inés Sastre. I really like her. I can't imagine Trésor ads without her....

 

[OriginalSin]

I love Kate! But I too can't imagine Trésor without Ines

 

[Deleted member 1957]

as much as kate is a great actress, ines is a classic as far as lancome is concerned I dont like their recent model choices.

 

[Dustcakeboy]

Huzzah for Kate, she is truly beautiful.

 

[Alejandro]

tacky actress for a tacky fragrance.

great.

 

[kissmesweet]

Kate! Perfect! I love her. She's beautiful and I think she's one of the best actresses of our time.

 

[mikel]

Too bad they ditched Ines, she was perfect for Tresor.

 

[jollyvixen]

I think Ines will be the face of a new Lancome perfume called, "[SIZE=-1]Tresor Eau Âtincelante."

[/SIZE]Ines Sastre Presents New Lancome Fragrance "Tresor Eau Âtincelante"

 

[gr77]

I think Kate is a great actress but rather plain looking.
I'm not sure if this is a good idea

 

[iluvjeisa]

She's a good choice for Tresor. Classic and feminine.

 

[*Bianca*]

fashionmag

 

[gr77]

I'm sorry but they don't look good

 

[Nemezide]

i love these ads thank you

 

[seanutbutter]

The photos are nice, but like most fragrance advertisements, they don't represent the perfume well.

 

[kissmesweet]

they don't represent the perfume well.

I thought that too, but Kate does look really lovely.

 

[StereoTypeA]

Her cheeks match the color of the perfume

 

[phalmeida]

who shooted this?

 

[tarsha]

Love this ads with Kate, she is adorable. Amazing woman.