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source | wwd.com
The Lanvin men’s campaign, enlisted photographers Inez van Lamsweerde and Vinoodh Matadin, who are a married couple, to appear on the other side of the lens, as well. “He’s not our model,” Elbaz stressed about Matadin. “We just photographed him in our clothes, and it becomes very believable. Also, to see him through the eyes of his wife and to see the love story between them — it’s a very emotional campaign.” Van Lamsweerde left all fashion statements to her husband and appears nude, her body airbrushed in red. “It took two hours to paint,” Elbaz noted. The campaigns break in February fashion magazines.