Jonathan could push the most basic merch because his vision was total, whimsical, and full of humour. This debut just exists and is inoffensively nice, but I'm not so sure it would sell on its own without any backstory. The thing that's annoying me the most is that the guys think they're fantastic curators, but they just don't have it in them, and the result is usually pretentious. Case in question: the soundtrack.
This clearly didn't deserve a standing ovation, and will get worse with time. Mark my words.