Louis Vuitton Core Values Luggage and Travel by Annie Leibovitz

I think this belongs here as this is part of the "core values" campaign I have seen mentioned on this thread:

NYMag 3/ 3/08



Keith Richards Models for Louis Vuitton

03_richards_lgl.jpg
Coming to a newspaper near you.Photo: Courtesy of Louis Vuitton

Louis Vuitton is bringing out its grungy side. Annie Leibovitz shot Keith Richards for the brand's "core values" campaign, which aims to remind consumers of the brand's signature monogram luggage and balance its fashion-driven ads. The possible message? If you're rich but not all that fashionable or clean-looking, you're still eligible to spend thousands on Louis Vuitton luggage and toss it carelessly about the mess in which you live. (Filth can be fabulous, too.) The ads will appear in fashion magazines and newspapers, since Richards apparently appeals to 20-year-olds and 65-year-olds. WWD reports:
The new spot comes with the tag line, "Some journeys cannot be put into words," and the rocker's haunting, hypnotic expression says it all. [Vuitton Communications head Antoine] Arnault recalled that, when Annie Leibovitz displayed the photograph on a computer monitor after the shoot, Richards exclaimed: "It looks like a Rembrandt."​
Um, Tyra? Are you there? Can you please get Richards to guest-judge America's Next Top Model?
 
The Richards one makes me laugh, but I'm pleased they're continuing the series.
 
Keith Richards is new frontman for Louis Vuitton

PARIS (AFP) - Rolling Stones guitarist and rock-and-roll bad boy Keith Richards is to become the new public face of Louis Vuitton, the French luxury fashion house said on Tuesday.


For his first ever ad campaign, the 64-year-old Richards -- who has a rocky history of drug use -- is seen cradling his guitar on a hotel-room bed, the lights part obscured by skull-print black drapes.


"Some journeys cannot be put into words. New York. 3 am. Blues in C," runs the slogal of the ad, shot by US photographer Annie Leibovitz and due to appear in the magazine press next month.

Richards plans to donate the fee for the ad to the Climate Project, launched by Nobel-winning former US vice-president Al Gore and backed by Louis Vuitton.


Famous faces stars to have represented Vuitton in the past include former Russian leader Mikhail Gorbachev, French screen icon Catherine Deneuve, and US actresses Scarlett Johansson and Uma Thurman.




http://news.yahoo.com/s/afp/20080304/en_afp/lifestylefashionmusic
 
Wow, online music piracy really is killing the industry ain't it? Poor Keith.
 
^^^Ha, Ha, Ha!

NYMag:

3/ 3/08

11:50 AM

Keith Richards Models for Louis Vuitton

03_richards_lgl.jpg
Coming to a newspaper near you.Photo: Courtesy of Louis Vuitton

Louis Vuitton is bringing out its grungy side. Annie Leibovitz shot Keith Richards for the brand's "core values" campaign, which aims to remind consumers of the brand's signature monogram luggage and balance its fashion-driven ads. The possible message? If you're rich but not all that fashionable or clean-looking, you're still eligible to spend thousands on Louis Vuitton luggage and toss it carelessly about the mess in which you live. (Filth can be fabulous, too.) The ads will appear in fashion magazines and newspapers, since Richards apparently appeals to 20-year-olds and 65-year-olds. WWD reports:
The new spot comes with the tag line, "Some journeys cannot be put into words," and the rocker's haunting, hypnotic expression says it all. [Vuitton Communications head Antoine] Arnault recalled that, when Annie Leibovitz displayed the photograph on a computer monitor after the shoot, Richards exclaimed: "It looks like a Rembrandt."​
Um, Tyra? Are you there? Can you please get Richards to guest-judge America's Next Top Model?
 
the ads very funny, i'm looking forward if there's a pics that contains a messed up hotel rooms (you know those rock star attitude..) breaking the TV, guitar, broken Vase or maybe the bed and there's LV luggage or maybe some damien. :smile:
 

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