Louis Vuitton Core Values Luggage and Travel by Annie Leibovitz

[Street_a_Licious]

can't wait for the HQ scan...

 

[vogue28]

I don't like these ads...

 

[MissMagAddict]

source | wwd.com

FINAL FRONTIER: Louis Vuitton takes its travel theme “to infinity and beyond” in its latest “Core Values” campaign underlining its travel roots:

The campaign features astronauts Buzz Aldrin, Jim Lovell and Sally Ride, marking the 40th anniversary of “One giant leap for mankind.” The image by Annie Leibovitz of the trio in a battered vintage pickup truck, gazing at the moon from the California desert, is slated to appear in a range of international magazine titles in July. In tandem with the print campaign, Vuitton will introduce an interactive Web site at louisvuittonjourneys.com, slated to launch July 2 with a making-of video of the Leibovitz shoot and interviews with the three astronauts. Aldrin made history with Neil Armstrong in July 1969 when the two men were the first to set foot on the moon. Lovell was commander of the ill-fated Apollo 13 mission in 1970, while Ride was the first American woman to enter space aboard the Space Shuttle Challenger. WWD first reported the trio would pose for Vuitton on March 30. Created by agency Ogilvy & Mather, the Core Values spots also have featured the likes of Mikhail Gorbachev, Catherine Deneuve, Keith Richards and Sean Connery — and some monogram canvas travel bags.

 

[b9409]

That looks amazing.

It is almost surprising how little LV products are displayed in these ads though. Just one bag or two. It is almost like they are selling these names rather than the actual core values and high quality of their products.

 

[Flashbang]

I really like their approach with this campaign. It's beautiful yet effective

 

[Street_a_Licious]

i love how the images look so photoshopped and overlighted it might have been shot in the studio, with the background inserted later on. but knowing Annie and Vuitton, it was more than likely shot on location.

and something about those Core Values ads make me crave those monogramed bags in a way the normal ads never can. i don't know why, but it's these ads which make them look so desirable. they make me see my monogram canvas pieces in a totally different light.

DAMN YOU ANNIE!

:S

 

[Miss Dalloway]

I love that ad, stunning.

 

[Ievut]

I love these ads. They are fresh, fun to see. I like how Annie Leibovitz portrais lugages in their normal surroundings

 

[LesAvantGarde]

Yeah...this isn't my type of thing lol

 

[Trista]

I think that's a lovely ad!

 

[haksare]

I love the concept of the ad and the pose of them looking up to sky is ethereal. I much rather have this than Madonna flashing Miss Crotch when flipping through a magazine.

 

[jacquelineo]

I really love it!

 

[Flashbang]

I love the concept of the ad and the pose of them looking up to sky is ethereal. I much rather have this than Madonna flashing Miss Crotch when flipping through a magazine.

 

[kuli_trendy]

that's beautiful, they are looking to the moon

 

[aycotqone]

I think the ad is stunning..

 

[Street_a_Licious]

random facts: it was shot in broad daylight, there's also a Keepall in the back of the pickup (not captured in the final shot tho) and obviously photoshop was used to turn day into night.

 

[aaronmangsat]

behind the scene pictures

from selectism

 

[haksare]

Louis Vuitton Core Values 2009 Trailer
http://www.youtube.com/watch?v=Ar60DaUn5_g
bengtenrique1's YouTube.

 

[b9409]

Thanks limy! Great find.

 

[Flashbang]

STAR SYSTEM: Louis Vuitton turned the tables on Annie Leibovitz, photographer of its “core values” ad campaigns, and asked her to appear in its next spots, which will break in daily newspapers, magazines and online starting Feb. 1. She hesitated at first, but ultimately accepted — on the condition she use the fee to hire someone famous to pose with her. That flew in the face of Vuitton communication director Antoine Arnault’s intention: He had proposed the self-portrait project to Leibovitz as a gesture of support, given her widely publicized financial problems. “She’s a real, pure, 100 percent artist,” enthused Arnault, who insisted on ponying up for her chosen co-star, ballet legend Mikhail Baryshnikov. “We’ve always been very committed to her, to her talent.” Taken in Leibovitz’s New York studio, the photo depicts the dancer barefoot on a podium, and the photographer eying her subject, her own three-year-old monogram Neverfull bag next to her and stuffed with books. The tag line reads: “The journey of a star, captured in a flash.” Arnault said the image exemplifies the “moment of quiet and calm” Leibovitz achieves with her sitters. “She just gets in their souls,” he said. “This campaign has really become almost a saga.”

— Miles Socha

wwd.com