i get what you mean. it's the wealthy Vuitton girl who's enjoying some vacational days at Lake Como (at least, that's what it looks like to me), tanning, enjoying the Dolce Far Nienta on a boat, tanning, etc.
it's like a Michael Kors S/S campaign, with the sun and warmth radiating through the pics. but while Kors is taken a more paparazzi approach, giving a broader view of "jet set life", this Vuitton campaign shows really focused scenes in oversaturated technicolor, a dream, while the Kors approach looks more realistic (well... ad campaign realism).
it's really one of the few campaigns by Vuitton which sells the quintessential idea of a "Vuitton-girl". rich and gorgeous beyond believe, totally unattainable, yet totally desirable to so many girls in the world.