It's good but with a collection inspired by Paris and the energy of the city in the 80's, shooting this at L'Ile Saint Louis is a bit...meh.
I feel like every fashion house has done a campaign there and even if it's a place that has a great history, shooting "les bords de Seine" doesn't really add anything to the subject.
It could have been great if they shot the campaign in the Rive Droite. They presented the collection in the Place Vendome so, why not go for it?!
Opera, Montmartre, Concorde, Rue Saint Honoré....etc. I mean there are so many great, energetic places in the Rive Droite that represents the collection that shooting this in a empty island with some bored girls, doing absolutely nothing is disappointing.