Louis Vuitton 'Spirit of Travel' 2018 : Emma Stone by Craig McDean

[Melancholybaby]

 

[Melancholybaby]

Photographed by Craig McDean.

 

[helmutnotdead]

Zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz

 

[zzzyao76]

In its latest advertising campaign, Louis Vuitton descends into the Californian desert.

Set in a spectacular landscape that blends raw space and travel, actress Emma Stone, the Louis Vuitton woman and House's new muse, is photographed by Craig McDean.
The quest for freedom and adventure in faraway places - this is Louis Vuitton’s spirit of travel.

"I am very happy and proud to be working with a House as passionate as Louis Vuitton, as well as with the unique style and creations of Nicolas Ghesquière” says Emma Stone.

The first Louis Vuitton campaign featuring Emma Stone showcases the actress wearing pieces from the Prefall 2018 collection and embodying a heroine who is daring, confident and always on the move.

This Travel campaign highlights the Capucines bags: a signature of discreet elegance, Capucines represents the spirit of the House and its expertise in leather craftwork.

Photography: Craig McDean.

louisvuitton

 

[Conbothsides]

Coach? Calvin Klein?

 

[TaylorBinque]

Coach + Calvin Klein = Louis Vuitton. Seriously though, this is so uninspiring it puts me to sleep. I remember those Annie's shots which actually sent me somewhere but my bed. The image are fine. But for a brand that is Louis Vuitton, I expect more.

 

[Lola701]

I really don't understand why the executives at Louis Vuitton are pushing the Capucines so hard when it doesn't really needs to at this point. The bag is selling well ok! Move on!
That bag is always so out of place in all the campaigns.

Why not shooting this in a urban, busy environment.

And seriously, this ad is beyond bad. I think that i prefer that bad Chanel spring summer campaign over this.
I like McDean but this is bad.

I hope that they have choose someone else for the main campaigns. And i hope that person is neither Leibowitz or Teller.

 

[mikel]

I love the second shot.

 

[Benn98]

Coach + Calvin Klein = Louis Vuitton..

I expected worse, to be honest. Emma looks way more easier on the eye than the ballet dancer and Michelle Williams, who I adore. But brands should really lay off this setting now.

 

[lelaid]

Well this landed with a resounding "thud". After all the hype this is it?

 

[vogue28]

As I thought it would be, this is all sorts of naff and Louis Vuitton's advertising campaigns and brand ambassadors need a major revamp. At the very least I should be appreciative that Alicia Vikander is out the picture for a while... and we get Emma Stone. Everything here is just so annoyingly flat and lifeless, though.

 

[chanelh]

everyone looks the same in a LV campaign

all those big stars lost their characters in the pics,
as if they r telling ppl we are working for LV, cause the brand is so damn rich and paying us very well

 

[GivenchyHomme]

I can't stand the way the bags are presented. It's so obvious and in your face. The old campaigns of the MJ era were far more superior and effective. This dosen't convey travel or luxury. Remember Angelina Jolie's campaign? That was pure luxury and fully embodied The Spirit of Travel. Now it's just a pretty girl in boring clothes holding a boring bag. There is nothing natural about this.

 

[elle_gb]

I feel sad seeing this.

 

[Lola701]

I can't stand the way the bags are presented. It's so obvious and in your face. The old campaigns of the MJ era were far more superior and effective. This dosen't convey travel or luxury. Remember Angelina Jolie's campaign? That was pure luxury and fully embodied The Spirit of Travel. Now it's just a pretty girl in boring clothes holding a boring bag. There is nothing natural about this.

This!
The "values" campaigns at the time, under MJ were institutional and handled by the non-fashion part of LV. If you look at them, it was mostly about the idea of travel and not with the intent of selling clothes and bags in the obvious way. The bags used in those campaigns were travel bags actually.

They continued in that direction when Nicolas took over the creative direction (I remember a flawless campaign with Liya and Julia) but slowly, they used it as an opportunity to sell the Prefall collection.
That was a huge mistake!
And i find it so weird to use in the same campaign a bag that was created before Nicolas and the clothes designed by Nicolas in a whole ad supposed to sell a Nicolas collection.

They have enough money to do a proper Prefall ad. Even a studio shot could work for that matter!

This is just a waste. They should go back to those days of real institutional campaigns for their Spirit of Travel.

 

[dodencebt]

I echo everyone's sentiments about the new campaigns being flat and sucking the life out of its subjects. I hate travelling but those older Vuitton ads always made it seem so glamorous and made me feel that if I were dirty rich, then I'd be able to have that same experience. They just made me dream.

 

[gazebo]

NO SPIRIT!!!
Change the name, or only use models and get dramatic!
Spirit should be about fantasy, not celebrity and product.
so annoying.

 

[Deleted member 141523]

they changed Weber already? McDean is a nice choice Looks like Meisel.

 

[RedSmokeRise]

extremely random choice of celeb ambassador but werq? (I guess?).

Whatever, it's all flat.

 

[Nomar]

This is just bad and Lea was so much better.