Louise Trotter - Designer, Creative Director of Bottega Veneta | Page 11 | the Fashion Spot

Louise Trotter - Designer, Creative Director of Bottega Veneta

6 months since her appointment and so far we got:
- A legacy campaign focusing on intrecciato craftsmanship with a bunch of celebs with no affiliation to the brand (can you do worse than Arivenchy or Selena x LV by NG?)
- Ill fitting customs look resembling rejects from Khaite or CK by Leoni runway shows
- The usual PR article / interview stating a bunch of nonsense to keep the hype up and remind people that this brand still exists

This is exactly a Sabato 2.0 situation.
Can they actually show something before the September show? Like a new bag, a small capsule, anything? We are tired already and it feels like the brand fell instantly into irrelevancy as soon as MB left just like Moschino did with Jeremy.
 
Rebellious? Was the interview done by an intern?
The interview is great as it’s a perspective into her life. I mean she lives a very banal, normal life after all. I wouldn’t even say that the circumstances makes her position extraordinary because there are a ton a creative director for major brands living a rather normal life.

I love the grandmother story as it relates to me. The difference is that I hate sewing. I prefer giving instructions but sewing…Oh no! lol!

I have no expectations for her BV. She is competent. BV is not one of those brands for « expectations » for me.
I remember Daniel Lee’s first collection being a total flop in terms of fit and proportions but it became influential and made him a star.
Matthieu’s debut was good and safe but he later revealed himself and now has The job! I can only wish for her to have great success and for BV to finally have a bit of stability.

Yes, since Daniel Lee, the brand has never stopped growing but 3 CD in 6 years is not good. It’s time for Kering to maybe start fighting for their talents.
 
A bit off topic, but it’s cringe that they are still communicating through the “grass-root” “independently fan-curated” ig account @newbottega… there is nothing independent or curated about this account at this point, and it’s just the standard company PR propaganda account.
 
after observing her tenure so far i think the hands campaign and the massive leather jacket on lorenzo musetti is uber an pretentious move. whoever thought that Lee was doing the worst job in the world please take a look at what Trotter and PR are doing in tandem....
 
This came up on YT just now and reminded me that this brand even existed. Ever since Matthieu left, I had erased all memory of Bottega. I then went to check Vogue to remind myself of their last collection, assuming it was Autumn Winter 2025, only to find out their last collection was last year?! That is madness. Not even one look book or runway collection since Matthieu left? And just one advertising campaign and a handful of lacklustre looks at Cannes? Who is advising these people on their business strategy? Seriously! This is a crazy approach. And on top of that they are still following the social media strategy of Daniel Lee, who left years ago? Make it make sense.


BOTTEGA VENETA
 
You’d think that with kering predicament they’d be pushing for way more seamless transitions without gaps.
selection of incompetence mid designers by a incompetent mid level of board of ceo´s

Alessandro michele did his first collection in 5 days they forgot how to take risks

these creative directors taking months to only come up with a waterdown version of stuff already out there shot on studio plain backgrounds great !!!!!!

wizard of Oz
 

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