Luella S/S 10 London

[HitchcockStarlet]

Some cute pieces, but way too sweet. I'd like to see them styled differently in magazines for sure.
My favourite part is the heart cut out but it's already been done before.
http://fredflare.com/customer/product.php?productid=5285&cat=298
Also, I feel like nearly every year she has a big pink dress?

 

[LittleMolly]

I like this more now I've seen the video. x

 

[hautechild]

It's Luella, so I suppose this isn't really fair to say because it's not so surprising, but it's just too cutesy for me.

 

[sandraswan]

god, the dresses are amazing!

 

[Crying Diamonds]

Loving the Dior-look pieces but the puffballs are

 

[nicestthing]

Lovely. Love Luella.

 

[honeycombchild]

gettyimages.com

Alexa's turned up to the Vogue dinner wearing a piece of the collection already! I wouldn't be surprised if that was actually the runway one either..

 

[McQueezy]

^Jesus she must have ripped it off the model's back.

 

[ponytrot]

YAY! She's totally redeemed (from last season) for me

 

[Florecita86]

I am sorry but Luella can do no wrong in my eyes. I love the dress Alexa wore to the Vogue dinner. This is not my favorite Luella collection but it is good.

 

[MMendoza]

Its not innovating..
but is cute!!!
and sooo wearable!

 

[luxmode]

^ Alexa looks amazing.

This collection is too adorable, love it, but there are a number of really unflattering looks that not many people could pull off successfully.

 

[Cosette]

So characteristically Luella. I wouldn't expect anything less.

 

[Merveille]

God, I love Alexa and I love the Warhol-esque floral print I didn't notice from the runway pictures.

 

[jsedacy87]

its like Diors little sister lol. love it all tho. the dress that Alexa has on is prob my favorite. and i LOVE the pink shoes.

 

[Blanche DuBois]

I like it
but it seems that she has lost something
she used to be the avant garde fashion for young women
and now, it doesnt seem new

 

[lepip]

is anyone else getting a Moschino-from the-90's-vibe?
haven't we done the heart shaped cut out thing?
better than last season tho!

 

[yum_yum]

it's all very cute and pretty, but it lacks the edge Luella normally has

Yes I agree! Not feeling it unfortunately

 

[Karen0193]

It breaks my heart but I dont like this, except from a few looks.

 

[Touentas]

I like it, it isn't special but you can wear it.