Look out New York. Watch your back Tokyo.
This booming metropolis — and preeminent gateway to fast-growing China — has become the hottest international retail capital as fashion and luxury goods players build massive, glittering flagships here at a staggering pace.
A major Chanel boutique opens in the Prince's Building today, followed by another by Louis Vuitton — with Marc Jacobs hosting the festivities — on Thursday at the Landmark. Meanwhile, Gucci, Chloè, Jean Paul Gaultier and Miu Miu are other European brands plotting significant openings here in 2006, while Dior, Tod's and Ferragamo are among firms unveiling larger locations next year.
Brands increasingly view Hong Kong as a key communications platform, too, and are upping investments. To wit: Prada plans to restage its hit spring 2006 fashion show here early next year and Giorgio Armani plans to do an encore showing of his Privè collection after Paris couture week in January for a select group of Hong Kong clients on March 30.
"For a major brand, outside their primary market, Hong Kong should be their No. 1 choice [for a flagship]," said Bonnie Brooks, president of fast-growing Lane Crawford Joyce Group. "The customer is as international now as any major city in the world."
"Hong Kong now, it's like New York. It's at the top level of capitals," agreed Sidney Toledano, president of Dior, which operates nine boutiques in Hong Kong and will unveil next year an expanded 11,000-square-foot flagship on Peking Road, complete with Hong Kong's first Dior Homme boutique. "It's always been about high energy," he said of the city. "It's just a matter of finding the space."
Never mind prime retail rents that now rival stretches of Madison Avenue, ranging from $560 up to $1,200 per square foot, converted from Hong Kong dollars at current exchange. Investments here in the architecture and design of new outlets are at the same level as any flagship in Paris, Milan, Tokyo or London.
Fast-growing Chloè, for example, which has a single London flagship, will soon have a pair in Hong Kong: a two-floor unit in the Mandarin Oriental opens in August, while its original location at Pacific Place will double in size in October. Both will be christened with a large-scale event in the fall, and the brand is eyeing the city's Kowloon side in China for still another boutique at a later date.
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