I'm very interested in how this collaboration will do in sales.
These H&M collaborations have always been more about providing accessible pieces to a broader customer-base than they are about showcasing the designer. But with this collection, I think it's more the latter than the former (cut, construction and quality aside), so it's the only collaboration I've liked. The #1-sellers will obviously be the candywrapper clutch and the disco-ball pieces. But I do wonder how the more extreme pieces, like the oversized peacoat, biker jacket and suede jacket, and the fusion pieces will do. It's definitely the most grown-up collection from H&M. Even with the CDG-collection, there were "cute" pieces-- or at least, pieces that may be worn in a "fun" and "cute" manner; the polka-dots, the ruffle pieces, etc that's attractive to the mainstream and trendy customers. With this, would the duvet-coat, biker jacket, suede jacket be considered "cute"? And MMM in his true essence, is/was the Marcel Duchamp of high fashion, and never quite translated well when it comes to "cute" dressing the way many other designers are able to.