Marc Jacobs On Why He'd Rather Put Celebs In His Ads Than Models

[MissAnia]

they only put celebs in the ad campaigns because the average consumer wants to be just like them, and buy whatever they see their favourite celebrities wearing/carrying...and they want to do what they're doing... they want to live a fantasy.

i totally agree.

 

[cosmocat]

I think he's confusing presence with people knowing who you are. I always thought a campaign was supposed to reflect every customer not just the celebrities who get the clothes for free, think his clothes 'are like, so pretty' and jump on the fashion bandwagon whenever there is a party or gala. I love how he just dissed the women who do his shows twice a year and mostly, are genuine fans of his clothes. I too am harbouring a growing hatred of this man.

 

[fixoid]

i think that perhaps he is just "towing the line" so to speak.what he is doing is good business and to come out with "celebrities sell more handbags" would not impress those who are supposed to buying said hand bags and does not enhance the image of a company that is supposed to be about exclusive luxury not wh*ring it's wears to the masses.so he just generates a highly subjective reason to justify the use of celebrities to obscure the fact that it is for sales purposes.
perhaps i have become a little too cynical.

 

[Spacemiu]

well personally i would rather see an intresting creative person in clothes than just a model, who is esentially a good maniquen, but the aim of the use of celebrities on advertising is not creativety it's $$$$$$$$$.....

 

[hugobossdaria]

i have to admit, the models today are not as good as the models in the 70's 80's and 90's

 

[Deleted 2]

What gets me is the recent Marc Jacobs (i.e. not LV) campaign - he's using people so "real" it looks like Fashion for the Terminally Dumpy! I suppose that's the opposite side of the celebrity coin, equally overdone!

 

[Diorling]

What gets me is the recent Marc Jacobs (i.e. not LV) campaign - he's using people so "real" it looks like Fashion for the Terminally Dumpy! I suppose that's the opposite side of the celebrity coin, equally overdone!

I hate his adverts, they're soo creepy.

 

[hugobossdaria]

i liked his lv ss 2005 ads, and his ss 2004 ads

 

[travolta]

well personally i would rather see an intresting creative person in clothes than just a model, who is esentially a good maniquen, but the aim of the use of celebrities on advertising is not creativety it's $$$$$$$$$.....

i agree. i think i am beating a dead horse here, but i do think it is pretty uncreative most of the time to have actors of the covers and it is $$..but i don't see how people could think models are underdogs.hardly! if that is the case.

 

[dani_G]

I think he's right in a way, the models today have a different presence than the "supermodels" back then. I mean the models back then carried out tons of interviews and things like that, but I have for example never heard someone like Gemma Ward, Natalia Vodianova or someone like that.

I do like seeing models in campaigns, but it might not sell as a celebrity.

totally agree

 

[meme527]

i think us vogue is more of a lifestyle magazine, and articles about the rich and famous are going to get more attention from the average person than even the most beautifully shot editorials, especially if someone can look at the column beside the photo and see that the pants alone cost as much as a car.

because of their statistically unusual physical features, models probably can present the designer's vision in a more "true" way than an actor can. but without a famous face to wear the clothing to the oscars, who will know of the designer? who had heard of narciso rodriguez until carolyn bessette got married in his dress? well, maybe YOU had - but josephine average who buys vogue on her way out of safeway hadn't. she buys it to see what the rich are up to, not to dress like them and stand out in clothing no one else can relate to.

i guess i see this as part of a general dumbing down of america, not specific to the fashion industry. so i'm asking, what upsets people? -

1: actors and lifestyle (low culture) as opposed to art/fashion (high culture) dominating the content of vogue, or
2: models can do it better, and should be getting the jobs that actors are getting, or:
3: another issue.

sincerely wondering, meme

 

[tiffany]

sorry, but lots of models have presence.

exactly

 

[Kimkhuu]

Eeeeeek, that's the reason why LV's bags are mostly bought by tacky people who want to look like X celeb.

How stupid.

 

[purplemood321]

because of their statistically unusual physical features, models probably can present the designer's vision in a more "true" way than an actor can. but without a famous face to wear the clothing to the oscars, who will know of the designer? who had heard of narciso rodriguez until carolyn bessette got married in his dress? well, maybe YOU had - but josephine average who buys vogue on her way out of safeway hadn't. she buys it to see what the rich are up to, not to dress like them and stand out in clothing no one else can relate to.


i guess i see this as part of a general dumbing down of america, not specific to the fashion industry. so i'm asking, what upsets people? -


1: actors and lifestyle (low culture) as opposed to art/fashion (high culture) sincerely wondering, meme

"Josephine Average" probably earns a small salary - you know, somebody who is not "worthy" of overpriced clothing.

A smart American doesn't blow her salary on pointless clothing.

Art/fashion as "high" culture is seriously questionable.

 

[fashion_victim]

Why does everyone talk about Kate's height? All the designers keep saying that they love Kate no matter what her height is blah blah...She is not THAT short , is she?

 

[softgrey]

^^she's 5'7"...and she's tiny...
so yes...
she is......

 

[tulip]

5"7 isn't that short...is it?

Anyway, MJ doesn't realize people would rush off to wear what their fav celeb was wearing candid rather than in an Ad..considering if something looked good candid, it'll look good on your average joe too

 

[softgrey]

as a model...
it is actually TOO SHORT...
there are almost no exceptions....


i don't think mj looks good on the 'average' person...
it usually looks frumpy and makes you look about 10 yrs older than you actually are...

 

[XratedPaperDoll]

Every time I read something Marc Jacobs has said, I dislike him more and more.

Same for me

 

[adorevintage]

It's true about the models back then having more "presence" (by presence I mean being EVERYWHERE) but I think it's because they were in the industry for so long. A lot of models now are in and out in a snap.

In my opinion, since a lot of the big name models were American(Christy, Cindy, etc) they made a bigger impression here than a lot of the European/Brazilian/Russian models because they were "closer to home" you could say. Magazines also interviewed them so we got to know more of their personality.

It makes me deslike Marc Jacobs that he alludes that models now have no personality or don't have character. What does he think they are? Just thin and beautiful robots? Magazines don't interview models anymore (I wish they did though) therefore we never get to know them (unlike the models of the 90s)