GLitz Paris
The sudden departure of @chanelofficial artistic director @virginieviard in June 2024 and her replacement six months later by @matthieu_blazy had the company's legal department working overtime.
Indeed, to be able to recruit Blazy, Chanel had to accept a service contract, for which Blazy set up his own company in France.
These types of contracts are prized in that they allow designers to recruit their own teams, without having to consult with the brand they work for, but they can also have significant downsides.
To find out more about Blazy's contract and about how service contracts are used in the industry at large, read the investigative article on our website (link in bio).
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