Matthieu Blazy - Designer, Creative Director of Chanel | Page 77 | the Fashion Spot

Matthieu Blazy - Designer, Creative Director of Chanel

Absolutely hideous!! I already despise his Chanel!! I will be screaming from the hill tops “I told you so” everytime I get a chance!! He’s not the right fit for Chanel!! That pyjama set is an eye sore!! I really don’t like his taste in colours they are so harsh and brash!!! Very unlike Chanel!! Very Jarring on the eyes!! This is just the beginning of this mess!! Lord help us all!!
 
Because they aren’t.
I have been fooled by promising or terrible previews before. So I have come to terms that they aren’t indicative of anything.

I have seen more visually challenging things by Karl and Virginie and even Matthieu than those PJ’s.

I don’t have an issue per say with Celebrities and brands. I don’t care for Celebrities unless when they are really friends with the designer.

I have an issue with people going where the wind blows. I have an issue with contract-chasing is too obvious. When you have been the face of a Kering, LVMH to then go to Chanel…come on.
He is cute and he can dress but that’s not the issue.

I don’t think it elevates the celebrities/brands relationship.
again its lies with the brand if you dont have exclusives you cant be mad if people take contracts somewhere else.

for sure KL and VV made ugly stuff but he supposed to be more modern and is younger and he still does these odd ugly stuff
 
post production will work overtime :-) 1 month left they will make before dec 2 th
heard that they are working overtime now to fix the SS2026 collection first. Client feedback was very negative and SAs were told that the things that will come to store will look different.
Only time will tell...
Or they can turn to the social media fan base and sell to them?
 
heard that they are working overtime now to fix the SS2026 collection first. Client feedback was very negative and SAs were told that the things that will come to store will look different.
Only time will tell...
Or they can turn to the social media fan base and sell to them?

Haha, by now you can probably imagine the gleeful satisfaction I felt while reading this - I hope you are right! 😌
 
heard that they are working overtime now to fix the SS2026 collection first. Client feedback was very negative and SAs were told that the things that will come to store will look different.
Only time will tell...
Or they can turn to the social media fan base and sell to them?
ah :-) i am not surprised if indeed ...prada used to do post show collections in 1 week right after the show for store proof merchandise , now they put merch ready stuff in collections like miu miu and pille it all on in layers lol

maybe via Raf he can learn the Prada Bertelli way :)
 
heard that they are working overtime now to fix the SS2026 collection first. Client feedback was very negative and SAs were told that the things that will come to store will look different.
Only time will tell...
Or they can turn to the social media fan base and sell to them?
For me the real issue about the collection will be the length of skirts. At least for the runway show.
How different things will look is indeed a question.

It’s true that if the girl of the IG video with tacky style (god forgive me) is unhappy, I’m sure her S.A. is panicking.

Maybe the commercial collection will have more exposure next to the runway show. But it was a gamble and his Chanel will take time to settle.

I can understand that someone who liked the Marseille collection may feel the switch very drastic.
 
For me the real issue about the collection will be the length of skirts. At least for the runway show.
How different things will look is indeed a question.

It’s true that if the girl of the IG video with tacky style (god forgive me) is unhappy, I’m sure her S.A. is panicking.

Maybe the commercial collection will have more exposure next to the runway show. But it was a gamble and his Chanel will take time to settle.

I can understand that someone who liked the Marseille collection may feel the switch very drastic.
i think people want to feel its chanel but modern and have unexpected elements with each drop and in a way be happy about it, i feel chanel is fun for lots of client and they dont want to overthink every look or feel people have to guess to much its chanel or what they are wearing.

this i mean also without relying on logo and it still can be chic and cool and not moschino chanel .

if i was the ceo i would set the frame of first doing hardcore modernist chanel and break it open after the first year step by step, they have so many drops any ways this show was too abrupt and hidden Chanel too clever for the sake of being clever and like it or not chanel is at the service of the client as well its part of the DNA as well as much as being disruptive.

his approach should have been more of first remove the dust and polish what the good and modern pillars are, before remodeling the whole house now it's like a total gutted house.

at the size that it is its risky Chanel Holds As Luxury’s Number Two Brand ,Chanel now has over 600 boutiques Hermès, by contrast, operates some 300 stores.

also seeing with price increases to come on same level as Hermes they should have used this time to make its more luxury and put focus on craft in leather goods and the Chanel ABC in rtw and acc but instead we got decor craft and material and how big chanel is when human scale touch and feeling does better for luxury.

like this part in forbes last year :
A luxury brand like Chanel functions under the Veblen Goods economic model where goods are often bought to signal social status. Economist Thorstein Veblen coined the phrase “conspicuous consumption” in his seminal book The Theory of the Leisure Class in 1899.

Despite protests to the contrary – few will admit they buy a luxury brand as a status symbol, considering it too “nouveau riche” – the status signaling power of a luxury brand is an underlying motivation for many luxury consumers, even if they refuse to admit it.

Under the Veblen model, distribution must be tightly managed to build greater aspiration for the brand. Yes, raising prices is part of conferring luxury aspirational status to a brand, but only a small part.

The heavy lifting is done by creating and maintaining a mysterious allure around the brand with success measured over the long, not the short term
 

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