For me the real issue about the collection will be the length of skirts. At least for the runway show.
How different things will look is indeed a question.
It’s true that if the girl of the IG video with tacky style (god forgive me) is unhappy, I’m sure her S.A. is panicking.
Maybe the commercial collection will have more exposure next to the runway show. But it was a gamble and his Chanel will take time to settle.
I can understand that someone who liked the Marseille collection may feel the switch very drastic.
i think people want to feel its chanel but modern and have unexpected elements with each drop and in a way be happy about it, i feel chanel is fun for lots of client and they dont want to overthink every look or feel people have to guess to much its chanel or what they are wearing.
this i mean also without relying on logo and it still can be chic and cool and not moschino chanel .
if i was the ceo i would set the frame of first doing hardcore modernist chanel and break it open after the first year step by step, they have so many drops any ways this show was too abrupt and hidden Chanel too clever for the sake of being clever and like it or not chanel is at the service of the client as well its part of the DNA as well as much as being disruptive.
his approach should have been more of first remove the dust and polish what the good and modern pillars are, before remodeling the whole house now it's like a total gutted house.
at the size that it is its risky Chanel Holds As Luxury’s Number Two Brand ,Chanel now has over 600 boutiques Hermès, by contrast, operates some 300 stores.
also seeing with price increases to come on same level as Hermes they should have used this time to make its more luxury and put focus on craft in leather goods and the Chanel ABC in rtw and acc but instead we got decor craft and material and how big chanel is when human scale touch and feeling does better for luxury.
like this part in forbes last year :
A luxury brand like Chanel functions under the Veblen Goods economic model where goods are often bought to signal social status. Economist Thorstein Veblen coined the phrase “conspicuous consumption” in his seminal book The Theory of the Leisure Class in 1899.
Despite protests to the contrary – few will admit they buy a luxury brand as a status symbol, considering it too “nouveau riche” – the status signaling power of a luxury brand is an underlying motivation for many luxury consumers, even if they refuse to admit it.
Under the Veblen model, distribution must be tightly managed to build greater aspiration for the brand. Yes, raising prices is part of conferring luxury aspirational status to a brand, but only a small part.
The heavy lifting is done by creating and maintaining a mysterious allure around the brand with success measured over the long, not the short term