Matthieu Blazy - Designer, Creative Director of Chanel

[PDFSD]

Like i said this guy is a belgian designer lol he not french..... Karl is more french than Blazy will ever be.

wtf has margiela got to do with chanel in his first year of designing for the house its like everything anying is chanel

 

[PDFSD]

this is really so crazy. She’s 30 years old. Why would they do this to her?😭 Just zero respect for the dignity of these ambassadors.

I don’t even blame Blazy. This has the commercial/merch/etc teams written all over it, right?

commercial & merch teams don't dress celebs or ambassadors it creative director and pr teams working on dressing them.

 

[Snejana Onopka]

Like i said this guy is a belgian designer lol he not french..... Karl is more french than Blazy will ever be.

wtf has margiela got to do with chanel in his first year of designing for the house its like everything anying is chanel
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ironically ayo would've looked fabulous had she stepped out wearing this margiela look lol

imo the margiela reference would be passable if blazy had done it in a flattering way

 

[psychopsist]

commercial & merch teams don't dress celebs or ambassadors it creative director and pr teams working on dressing them.

I see, thank you. But speaking to the existence of that look in the first place, it’s been a bit of a running thing at Chanel the past few years. So I figure it was included out of obligation, even if he was allowed to “interpret” a bit. I think it dates back to Fall 2016 by Karl, maybe loosely to looks like the purple from Pre-Fall 2008.

I can like some stylish daintiness at Chanel. Just needs to be done well and not forced. I guess Ayo’s look might be Matthieu’s sincere attempt though, in which case he failed.

 

[Lola701]

why are designers and creative directors so hellbent on making their clients look childish, frumpy and stupid 😭

Are those clients? Aren’t clients dressing themselves?

 

[Snejana Onopka]

Are those clients? Aren’t clients dressing themselves?

mispoke in my reply, should be stylists instead of designers.... but well yes, MB designs a product that will be eventually sold to regular customers and/or lent to celebrity stylists, imo we can say someone like ayo or a random chanel customer, directly or indirectly, are MB's clients.

i know chanel offers altering services, but at the end of the day there's a threshold to how much a garment can be changed. theres autonomy in the dressing part, but if the variables are not that good (i.e trousers, gowns, tailleurs etc) the result will probably be less than stellar

 

[Lola701]

mispoke in my reply, should be stylists instead of designers.... but well yes, MB designs a product that will be eventually sold to regular customers and/or lent to celebrity stylists, imo we can say someone like ayo or a random chanel customer, directly or indirectly, are MB's clients.

i know chanel offers altering services, but at the end of the day there's a threshold to how much a garment can be changed. theres autonomy in the dressing part, but if the variables are not that good (i.e trousers, gowns, tailleurs etc) the result will probably be less than stellar

In very few instances dressing exactly how it was shown on the show has worked IMO.

Part of personal style is also to mix things. Celebrity dressing is an exercise that has evolved in a different way for a different context.

Do people really relates to what celebrities are wearing on the Redcarpet? And I mean people who have the money to buy the RTW, not the ones aspiring to…
I don’t think so.

I have friends in PR and things that still works are candids of celebrities not necessarily Redcarpet which gives a nice image and publicity but in reality have very few impact.

But stylists likes the idea of their clients stamping their name on a runway look. Redcarpet events is also a power move with stylists too.

Everything is very much distanced from clients. The reference for a client in a full runway look on the runway compared to a Redcarpet will always be the runway.

 

[Snejana Onopka]

In very few instances dressing exactly how it was shown on the show has worked IMO.

Part of personal style is also to mix things. Celebrity dressing is an exercise that has evolved in a different way for a different context.

Do people really relates to what celebrities are wearing on the Redcarpet? And I mean people who have the money to buy the RTW, not the ones aspiring to…
I don’t think so.

I have friends in PR and things that still works are candids of celebrities not necessarily Redcarpet which gives a nice image and publicity but in reality have very few impact.

But stylists likes the idea of their clients stamping their name on a runway look. Redcarpet events is also a power move with stylists too.

Everything is very much distanced from clients. The reference for a client in a full runway look on the runway compared to a Redcarpet will always be the runway.

i do agree that red carpet dressing has little impact in the way regular ppl dress, never implied otherwise... but its a fact that ayo's stylist is making her look like a fool just to have a little viral moment wearing clothes from a hyped fashion show.

tbh the fact that candids and Redcarpet dressing have little to no impact in the way ppl dress does not negate the fact that celebrities with a brand deal and chanel customers are in way MB's clients. different ways of being attached to a brand etc

someone can mix and match things to fit their style but no amount of styling can change the cut of an ill fitting garment. a good personal style might make a frumpy separate look less jarring, but the frumpyness will still be there bc its part of MB' design language

my original point is that MB's output at Chanel so far is not very good to look at, whether youre a celebrity or regular consumer (two distinct types of ppl consuming chanel)

 

[TomBlanksFullFatMiuMiu]

I blame the stylist, more likely Danielle Goldberg? She is worst than Kate Young, and Kate was a meme on reddit and TikTok

 

[Lola701]

i do agree that red carpet dressing has little impact in the way regular ppl dress, never implied otherwise... but its a fact that ayo's stylist is making her look like a fool just to have a little viral moment wearing clothes from a hyped fashion show.

tbh the fact that candids and Redcarpet dressing have little to no impact in the way ppl dress does not negate the fact that celebrities with a brand deal and chanel customers are in way MB's clients. different ways of being attached to a brand etc

someone can mix and match things to fit their style but no amount of styling can change the cut of an ill fitting garment. a good personal style might make a frumpy separate look less jarring, but the frumpyness will still be there bc its part of MB' design language

my original point is that MB's output at Chanel so far is not very good to look at, whether youre a celebrity or regular consumer (two distinct types of ppl consuming chanel)

I mean we can agree to disagree on that.
I think the point of the runway styling was to show a casual proposition. It was styled in a casual way with a bag that suggested the idea of girl on the go who is wearing fine fabrics items with an intricate piece and a big bag to emphasize the casual nature of the look.

To just transport that proposition as it is without twist and without the concept was always going to feel flat.

And I’m always trying to go beyond the Blazy conversation. Nobody is replicating an full Armani look from the runway on the Redcarpet for example. The same with other brands. Full runway looks rarely works when the proportions and allure cannot compare to the runway look.

We see Zendaya interpreting Vuitton in a total different way than it was shown on the runway for example.

Saint Laurent is the same. Nobody could compete with the show presentation.

Chanel clients don’t buy full runway looks. They buys sets, they buys suits (when it’s shown as a runway look it’s great) but I doubt that the person who is going to buy the embroidered vest is going to style it as it was shown on the runway.

The same way that women rarely wears work bags with eveningwear. It’s a styling trick, a proposition. In reality, they wears a mini bag, a medium bag, fancy or not.

The real outcome will happen in stores…

There’s a « procès d’intention » towards Blazy over collections that has not hit the stores.

 

[Frederic01]

I blame the stylist, more likely Danielle Goldberg? She is worst than Kate Young, and Kate was a meme on reddit and TikTok

Was she?! For what? Failing at dressing Margot
Robbie? LOL

Kate is doing an incredible job with Dakota Johnson, Julianne Moore, and now I see Rose Byrne? Flawless looks recently on all of these women.

Ayo flopping in Chanel is Margot Robbie flopping in Chanel, the 2025 version. I have not seen the former look good in Chanel ever. She is not one of those women who wears/carries clothes well, with all due respect. I am sure she is a lovely and charming and fantastic personality and person, but as a fashion plate she is not convincing at all to me.

Besides, the way these PR people pounce on new talent based on pure speculation and a general “vibe”? It’s ridiculous and embarrassing. Chanel is terrible at this game. Throwing away Keira Knightley for…Whitney Peak from Gossip Girl and Hocus Pocus 2? Seriously? Whoever made that decision should pack up their belongings immediately and retire for good, somewhere close to Antarctica where they won’t run the risk of ruining any other legacy or brand image.

Dior jumping on Mikey on the other hand, makes total sense. She was in a Tarrantino film, she won an Academy Award, she’s going to be in the follow up to The Social Network, and she has genuine potential.

 

[Snejana Onopka]

I mean we can agree to disagree on that.
I think the point of the runway styling was to show a casual proposition. It was styled in a casual way with a bag that suggested the idea of girl on the go who is wearing fine fabrics items with an intricate piece and a big bag to emphasize the casual nature of the look.

To just transport that proposition as it is without twist and without the concept was always going to feel flat.

And I’m always trying to go beyond the Blazy conversation. Nobody is replicating an full Armani look from the runway on the Redcarpet for example. The same with other brands. Full runway looks rarely works when the proportions and allure cannot compare to the runway look.

We see Zendaya interpreting Vuitton in a total different way than it was shown on the runway for example.

Saint Laurent is the same. Nobody could compete with the show presentation.

Chanel clients don’t buy full runway looks. They buys sets, they buys suits (when it’s shown as a runway look it’s great) but I doubt that the person who is going to buy the embroidered vest is going to style it as it was shown on the runway.

The same way that women rarely wears work bags with eveningwear. It’s a styling trick, a proposition. In reality, they wears a mini bag, a medium bag, fancy or not.

The real outcome will happen in stores…
.

in armani's and NG's LV case there are solid flattering and beautiful pieces with which consumers can style to fit their personal preferences. zendaya looks good in LV most of the time bc NG's design are good, simple as that. The runway proposition description you mentioned of a woman on the go wearing fine materials is fabulous and not that hard to grasp when watching the show, but the execution was not that good (but this is my opinion, we can agree to disagree on this particular point as well)

im aware Chanel customers dont buy full looks, its just that that vest ayo's wearing will look unflattering, whether it follows the runway proposition if its styled, bc MB's design language until now is unflattering.

in my part i dont think i used a logical falacy while talking about matthieu's output (maybe a little when i said creative directors were hellbent on making cleints look bad, it was just a silly joke😛). my opinions on his output so far are limited to what i can see: ill fitting clothes and lack of cohesion in the design language.

 

[PDFSD]

I had another look and i think he killed it !!!
It will speak to the gen z rich kids like you can wear something old precios over a t shirt and jeans and call it a day its actually genius also the intentionally not fitted length of the silk t shirt and overall fit give a early mary kate cool nyc vive we missed for so long.(the row should pay attention)

Its very much takes over from the Miu Miu girl, Blazy is onto something and people that hate him and his looks will cry by next year when he tops the lyst top 10 hottest brand.

The juxtapose and randomness is reflective of society that goes against algorithms and soulless Ai slop.
He is onto something only the right people will catch up.

I am thinking to getting the Kylie Chanel bag they send her for my hand Luggage... HAC´s are to heavy any ways and rappers and soccer players all are using it Hermes lost its value for me..this Chanel is more discreet.

I wish Chanel boss's let him do menswear soon as well.

 

[TomBlanksFullFatMiuMiu]

I had another look and i think he killed it !!!
It will speak to the gen z rich kids like you can wear something old precios over a t shirt and jeans and call it a day its actually genius also the intentionally not fitted length of the silk t shirt and overall fit give a early mary kate cool nyc vive we missed for so long.(the row should pay attention)

Its very much takes over from the Miu Miu girl, Blazy is onto something and people that hate him and his looks will cry by next year when he tops the lyst top 10 hottest brand.

The juxtapose and randomness is reflective of society that goes against algorithms and soulless Ai slop.
He is onto something only the right people will catch up.

I am thinking to getting the Kylie Chanel bag they send her for my hand Luggage... HAC´s are to heavy any ways and rappers and soccer players all are using it Hermes lost its value for me..this Chanel is more discreet.

I wish Chanel boss's let him do menswear soon as well.

Lamo your 180 on him

 

[PDFSD]

Lamo your 180 on him

360

 

[style_expert]

I blame the stylist, more likely Danielle Goldberg? She is worst than Kate Young, and Kate was a meme on reddit and TikTok

Yes, we should remember to blame the stylist first and foremost in these cases, as they are hired by the celebrities to make them look good, or at least one would hope so. Despite all the dislike for the Métiers d’Art collection here, there were far better options from that show to dress her in.

Danielle Goldberg was just named Stylist of the Year by Vogue, but she’s actually one of the worst offenders. She seems far too focused on turning her clients into brand ambassadors (and she’s managed it yet again with Ayo).

It’s the same with Greta Lee in Dior, she makes everyone look overly contrived and not at their best, rather than naturally stylish.

 

[tricotineacetat]

There’s a « procès d’intention » towards Blazy over collections that has not hit the stores.

If anything at all, you can blame naysayers like me to apply qualities that made the better designers and collections in the past 30 years onto a fashion industry of today.

I look at shows from Nicolas' Balenciaga and I see the razor sharp clarity of vision communicated in less than 40 looks, the way a designer like Hedi Slimane was heralded as a visionary for a very precise 360* vision (having such a clear vision also means the confidence to imply what you are *not* about).

I look at a Vuitton by Nicolas or Blazy show at either BV or Chanel and I get the feeling the editing process that would in the past played an important part to create a clear vision on the runway, is no longer happening to the same degree. The number of looks increase and there is no red thread tieing runway shows together - With Ghesquiere's Vuitton and Blazy's Chanel shows likely serving as the most obvious examples of that.

 

[velvetandsilk]

why are designers and creative directors so hellbent on making their clients look childish, frumpy and stupid 😭

Our Aesthetic Categories, Zany, Cute, Zany, Cute, Interesting Sianne Ngai​

The zany, the cute, and the interesting saturate postmodern culture. They dominate the look of its art and commodities as well as our discourse about the ambivalent feelings these objects often inspire. In this radiant study, Sianne Ngai offers a theory of the aesthetic categories that most people use to process the hypercommodified, mass-mediated, performance-driven world of late capitalism, treating them with the same seriousness philosophers have reserved for analysis of the beautiful and the sublime.​

Ngai explores how each of these aesthetic categories expresses conflicting feelings that connect to the ways in which postmodern subjects work, exchange, and consume. As a style of performing that takes the form of affective labor, the zany is bound up with production and engages our playfulness and our sense of desperation. The interesting is tied to the circulation of discourse and inspires interest but also boredom. The cute's involvement with consumption brings out feelings of tenderness and aggression simultaneously. At the deepest level, Ngai argues, these equivocal categories are about our complex relationship to performing, information, and commodities.


Through readings of Adorno, Schlegel, and Nietzsche alongside cultural artifacts ranging from Bob Perelman's poetry to Ed Ruscha's photography books to the situation comedy of Lucille Ball, Ngai shows how these everyday aesthetic categories also provide traction to classic problems in aesthetic theory. The zany, cute, and interesting are not postmodernity's only meaningful aesthetic categories, Ngai argues, but the ones best suited for grasping the radical transformation of aesthetic experience and discourse under its conditions.
from https://www.hup.harvard.edu/books/9780674088122

 

[PDFSD]

If anything at all, you can blame naysayers like me to apply qualities that made the better designers and collections in the past 30 years onto a fashion industry of today.

I look at shows from Nicolas' Balenciaga and I see the razor sharp clarity of vision communicated in less than 40 looks, the way a designer like Hedi Slimane was heralded as a visionary for a very precise 360* vision (having such a clear vision also means the confidence to imply what you are *not* about).

I look at a Vuitton by Nicolas or Blazy show at either BV or Chanel and I get the feeling the editing process that would in the past played an important part to create a clear vision on the runway, is no longer happening to the same degree. The number of looks increase and there is no red thread tieing runway shows together - With Ghesquiere's Vuitton and Blazy's Chanel shows likely serving as the most obvious examples of that.

Sloppy is the trend ..as long as your a good human and obye corporate ...you will be met with grace and occasional standing ovation.
ai will give us direction for choice , you will own nothing not even your own thoughts and you will be happy.

Nothing has to make sense because its old fashion making sense is primitive, critical thinking is for trouble makers and makes the masses feel uncomfortable.
discomfort is disruptive to the corporate agenda , be blind and consume the latest and get charged more for less.

Blazy reflects our modern times in a effortless stream of ai slob and he shows us that the craft is still in human hands and we should embrace endless choices is luxury and being happy as well.

I demand mens wear at Chanel !

 

[tricotineacetat]

Sloppy is the trend ..as long as your a good human and obye corporate ...you will be met with grace and occasional standing ovation.
ai will give us direction for choice , you will own nothing not even your own thoughts and you will be happy.

Nothing has to make sense because its old fashion making sense is primitive, critical thinking is for trouble makers and makes the masses feel uncomfortable.
discomfort is disruptive to the corporate agenda , be blind and consume the latest and get charged more for less.

Blazy reflects our modern times in a effortless stream of ai slob and he shows us that the craft is still in human hands and we should embrace endless choices is luxury and being happy as well.

I demand mens wear at Chanel !

Gotta love a good satire when I see one!