Max Mara Pre-Fall 2018 : Fei Fei Sun by Steven Meisel


UK Harper's Bazaar July 2018 Digital Edition

and I found the coat she wear is from pre-fall collection


vogue

so I'm guessing it's a pre-fall campaign? but as far as I concern max mara have never shot a campaign for pre-fall before so I'm not so sure.
 
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Fei Fei has indeed confirmed on her Instagram that this is the pre fall campaign
 
^Thanks for the clarification!

This feels like the first time Max Mara have done a Pre-Fall campaign, am I right? Needless to say I'm not complaining... especially when the outcome is this beautiful and Steven Meisel's involved. Fei Fei Sun and Meisel are indeed a match made in heaven (still love Vogue Italia January 2013).
 
Full Campaign
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MaxMara.com
 
STUNNING!!
The eyewear shot and the last two ones are just flawless!
And Carine really did that with the styling.

I will never get tired of those Max Mara campaigns. Meisel is really a genius...
 
The sunglasses shot is the best but all of the pictures are really beautiful. She makes it look very expensive and Max Mara is not even a hot brand.
 
STUNNING!!
The eyewear shot and the last two ones are just flawless!
And Carine really did that with the styling.

I will never get tired of those Max Mara campaigns. Meisel is really a genius...
Meisel and Carine. This is a reminder of how good she is. Dream team! I whish this were a VI ed.
 
WOW!!! This is gorgeous and so striking. Fei Fei and Meisel need to work more often together. Give her another VI cover.

So stunning!!
 
Really beautiful images. This is such a simple concept but it has been executed wonderfully.
 
I love this campaign! 10 out of 10. Every picture is interesting and they all have the same impact and the same designed system putting every systematic code to work together in different positions taking care of the visual balance, contrast, etc. I want to be like them :wub:
 
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Steven Meisel can really make a model's career! Great campaign and styling.
 
She's beyond .
Perfect campaign, simple yet so insanely refined. Also love the styling.
 

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