Max Mara S/S 2025 : Vittoria Ceretti by Craig McDean

[Scotty]

I like it but it's more look-booky than ad campaign.

 

[chrisand489]

(ELLE)

 

[fashionlov]

View attachment 1349277
(ELLE)

The photo on the right is disturbing, it looks like some kind of drawing because of the excessive retouching. Vittoria definitely deserved more, especially considering that it was her only campaign (apart from CK eyewear)

 

[MModa]

It's a fabulous ad campaign. I like how the backgrounds compliment all the looks. I personally do not think that the retouching is overwhelming. It is the right amount as I've seen the ads beyond the screen. Ceretti looks perfect and recognizable in all the photographs.

 

[vogue28]

I’m able to apprentice the fact it’s an only-girl campaign, after a handful of multi-girl campaigns from Max Mara which were ultimately a non-event. Vittoria Ceretti solo was the perfect choice. This feels like something ripped from the pages of American Vogue from the early 00s, and it’s ALL working!

 

[chrisand489]

 

[proseccotabis]

mmmmmm something is off with retouching here for me.
Its giving Fendi lightning though?