Are these only fashion campaigns or are beauty campaigns counted too, e.g., Lancome, Estee Lauder and the like?
How are non-luxury type campaigns / contracts counted like H&M and Gap?
What are considered the blue chip campaigns and why (money, prestige of brand, "it" factor)?
How are non-luxury type campaigns / contracts counted like H&M and Gap?
What are considered the blue chip campaigns and why (money, prestige of brand, "it" factor)?