I think Hedi's branding and typography is way sharper and technically better than what Chanel is doing, but yes very similar in spirit. I think it's also very modern French in line with APC etc. I always thought Heidi's Celine was a very expensive APC mixed with a bit of Chanel.
Im hoping Rider will soften the RTW a bit, bring more fashion into the conversation while maintaining Hedi's permanent line of basics. I think those are so well done with excellent fabrication, it would be a shame to let that all go. Hedi really built a great base at Celine, now its time to tell more fun and playful stories.