Michael Rider - Designer, Creative Director of Celine

[99 Percent Polyester]

I see so many Celine ads walking by several bus shelters/stations here in Paris and get so many emails now. They have so many IG posts of their handbags or workout equipment. The marketing push is a bit excessive.

Their segmentation is really poor too. I always receive the same email twice, but an hour apart, lol.

 

[Grets]

Hedi used to post his IG photography every day. Now it's all product images of bags and now pilates gear

 

[Salvatore]

Their segmentation is really poor too. I always receive the same email twice, but an hour apart, lol.

I had to unsubscribe ! It was way too much.

Hedi used to post his IG photography every day. Now it's all product images of bags and now pilates gear

It really feels desperate and cheap.

 

[yslforever]

Honestly walking the streets of Paris I see the most that women are wearing mostly Celine bags. It’s Celine or Chanel. I am 100% sure that the sale is going very good.

They do have a really massive inventory (so many lines in so many nice colors).
So even if they sell better than most, I m not 100% sure the net income is way above others.

 

[plentyofhorns]

I see so many Celine ads walking by several bus shelters/stations here in Paris and get so many emails now. They have so many IG posts of their handbags or workout equipment. The marketing push is a bit excessive.

Yeah they are really everywhere but tbh that’s what the average consumer expects and needs. Celine is now a “household” name for JAPs, rich Asians, and so many more groups than just art gallery heauxs like it used to be. It’s annoying but it works