From MiuMiu.com:
About the campaign
The new Spring/Summer 2007 campaign continues our productive dialogue with brand and creative talents, and, more specifically, actors. Fascinated with the dynamics of the interactive process, Miu Miu has always sought to turn its advertising into a platform for creative encounters.
We strive to provide a setting that allows the avant-garde to confront the establishment head-on, in order to fully celebrate individual style and progressive ideas - often through unexpected combinations. To intensely explore the intricacies and diversities of fashion and to reflect fashion's very personal vision of femininity, beauty, and representation - this is Miu Miu's ongoing commitment.
Through the choice of the extremely charismatic Lindsay Lohan, Miu Miu continues to investigate and express the complex and multiple facets of femininity, and the varied and rich personalities of the Miu Miu woman.
It is no secret that great beauty is about more than great looks. Mere aesthetics are infinitely enhanced by charisma, individual style, and and an alluring dose of poise. Lindsay Lohan has these intangible qualities in spades.
To express oneself in public requires both the sensitivity to foster one's character and the confidence to submit it to intense scrutiny. In this sense, Lindsay is a paradox of fearlessness and fragility. It is her strength in confronting her views and feelings and sharing intimacy with the public that has established her identity, both in cinema and in the glossy pages of fashion magazines.
Comfortable and sure of her opinions, she is liable to react to anything, in any way, at any time. On the other hand, her outward toughness and tenacity belie her vulnerability as a young woman. And it is this volatile mixture that keeps you on your guard.
Fashion is "redefinition" by nature; it is what constructs personal identity at a specific moment in time. This campaign is rooted in reality and fantasy - a singular and unique moment captured intimately and intuitively by photographic duo Mert Alas and Marcus Piggott. The minimal setting, stripped of unnecessary information overload, provides the ideal backdrop for Lindsay to elegantly express her unique combination of strength and fragility.
Miu Miu has always believed that fashion is first and foremost a way to express one's individuality. By stepping back from the eccentricity and flare that usually surrounds her, Lindsay gamely participated in a truly transformative moment.
The resulting images are instinctive moments of uninhibited style that vividly portray an extraordinary young woman's singular beauty, self-confidence and character.