Miuccia Prada - Designer, Co-Creative Director of Prada & Creative Director of Miu Miu

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Prada Group could acquire Versace for 1.5 billion dollars​

Posted On March 3, 2025

As reported by Italian newspaper Corriere Economia, the deal between Prada Group and Versace is believed to have the backing of Lorenzo Bertelli, son of Prada Group owners, Miuccia Prada and Patrizio Bertelli, and the company’s chief marketing officer. The media outlet further reported that the value of the takeover could to amount to approximately 1.5 billion dollars, almost half of the price paid by Capri Holdings to acquire it in 2018.

Between October and December 2024, Versace recorded a 15 percent drop in sales to 193 million dollars, and an operating loss of 21 million dollars. By the end of the financial year for Capri Holdings, due to finalise in March, Versace’s turnover is expected to be 810 million dollars, according to estimates released last month during the US firm’s investor day. This figure is still a negative margin for the brand, with breakeven to not arrive before 2026.

Overall, Capri Holdings is forecasting a turnover of 4.4 billion dollars for 2025. The projection is divided into three billion dollars from Michael Kors, 810 million dollars from Versace and 600 million dollars from Jimmy Choo. In the meantime, the industry eagerly awaits March 4, when the presentation of Prada Group’s 2024 results will be held, during which management could better satisfy the market’s curiosity.

As of September 30, 2024, Prada recorded net revenues of 3.829 billion euros, up 18 percent year-on-year. Retail sales amounted to 3.425 billion euros, increasing 18 percent year-on-year. This came above market performance for Prada, with retail sales also rising 4 percent. “Miu Miu maintains excellent growth, with retail sales up 97 percent year-on-year,” management explained in a press release last October.
 
cpp-luxury.com

Prada Group could acquire Versace for 1.5 billion dollars​

Posted On March 3, 2025

As reported by Italian newspaper Corriere Economia, the deal between Prada Group and Versace is believed to have the backing of Lorenzo Bertelli, son of Prada Group owners, Miuccia Prada and Patrizio Bertelli, and the company’s chief marketing officer. The media outlet further reported that the value of the takeover could to amount to approximately 1.5 billion dollars, almost half of the price paid by Capri Holdings to acquire it in 2018.

Between October and December 2024, Versace recorded a 15 percent drop in sales to 193 million dollars, and an operating loss of 21 million dollars. By the end of the financial year for Capri Holdings, due to finalise in March, Versace’s turnover is expected to be 810 million dollars, according to estimates released last month during the US firm’s investor day. This figure is still a negative margin for the brand, with breakeven to not arrive before 2026.

Overall, Capri Holdings is forecasting a turnover of 4.4 billion dollars for 2025. The projection is divided into three billion dollars from Michael Kors, 810 million dollars from Versace and 600 million dollars from Jimmy Choo. In the meantime, the industry eagerly awaits March 4, when the presentation of Prada Group’s 2024 results will be held, during which management could better satisfy the market’s curiosity.

As of September 30, 2024, Prada recorded net revenues of 3.829 billion euros, up 18 percent year-on-year. Retail sales amounted to 3.425 billion euros, increasing 18 percent year-on-year. This came above market performance for Prada, with retail sales also rising 4 percent. “Miu Miu maintains excellent growth, with retail sales up 97 percent year-on-year,” management explained in a press release last October.
I just wanna know what they gon do with Donatella lol:shock::shock::shock:
 
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Is it too early to suggest installing Hedi Slimane at Versace?
I can actually see it, if Prada buys Versace. Mainly because it has the structure for Slimane. On the brand image side: Slimane is half Italian, friends with Kate Moss and other supers associated with Gianni, paid homage to Avedon with that one Celine collection, and if Prada buys Versace then he has also photographed Prada menswear campaigns in the past - they can do some tie in with the narrative. Now can they afford Slimane?
 
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Prada wants to take over Versace for 1.5 billion euros?
After months of rumors, we are getting closer to Donatella Versace's brand under the ownership of Miuccia Prada.

IVAN ILIĆ
//
PUBLISHED: 04. 03. 2025.

As reported by Il Sole 24 Ore, every day is getting closer to a final agreement between Prada Group and Capri Holding on the complete purchase of the Versace brand. The news comes just a few months after the fashion world was shocked by rumors of a significant drop in sales at the Italian brand. In a statement to WWD, the current director of Capri Holdings, John Idol, said that the sales drop was due to "the maximalist aesthetic and the fact that each Versace piece is a statement piece in itself."

The crisis in the brand was not helped either by the failure of last year's agreement to merge Capri Holdings, a brand that includes Versace, Michael Kors and Jimmy Choo, with the American group Tapestry Inc., whose portfolio includes Coach and Stuart Weitzman. The merger into one group was prevented by the American court and the competition agency, and the reason they cite is an attempt to achieve a monopoly within the American textile industry.

Prada Group as a way out?
Perhaps it is not so well known that Prada is not just Prada, but an entire fashion group that has been trying to compete with industry titans like Kering and LVMH for years. The Prada Group was founded in 1993 when Miuccia launched her second, sister brand, Miu Miu. It was expanded in 1997 when Prada Luna Rossa was founded, one of fashion's most significant entries into the world of sports and sailing.

A major expansion into the world of fashion takes place in the late nineties when Prada starts investing in competing brands with the aim of taking them over. The Helmut Lang and Jil Sander brands were added to the group in 1999, and in the early nineties, shares in the failed Gucci group were quietly bought, so Miuccia at one point owned as much as 10% of that brand. Nevertheless, Prada and its business and private partner Patrizio Bertelli know how to manage their two brands very well, but they have always had problems with others.

The Prada Group is credited with the downfall of Helmut Lang, who was driven from his own brand by creative differences with the new owners and the inability to accept corporate culture in brand management. Jil Sander went through a similar fate, where she left the position of creative director several times. The group sold both brands in 2006 and decided to concentrate exclusively on Prada and Miu Miu, along with a few smaller brands such as Church's and Car Shoe, which in the context of the organization serve more as a support for those two stars than independent and attractive brands.

Versace without Donatella
It's clear that Prada and Bertelli, judging by their history of acquisitions and reselling for significantly smaller amounts, don't have the business sensibilities of other, more established brands. Helmut Lang and Jil Sander were icons of the nineties and strong competitors to Prada's aesthetics, and we will never know whether the intention behind these takeovers was to "clean up the competition".

On the other hand, Prada presented official succession plans for the brand and the entire group a few months ago, probably to avoid a scenario similar to the hit series Succession. The question arises - are the Prada-Bertelli family and partners ready to establish a strong Italian fashion group today?

It would be the first time Prada has invested in a brand of similar size and popularity. Versace is not a fringe or niche brand begging for investment from bigger players, but a struggling titan brought to its knees by the wave of minimalism and quiet luxury in the post-pandemic era. If a brand of that size were to acquire Prada, or anyone else of similar stature, then we are talking about the most important fashion transfer of the year. According to increasingly current rumors from both brands, the likelihood of this is increasing.

However, what will happen to Donatella? Certain sources within the fashion industry have called the latest collection, the one for Fall 2025, her last. Looking at the aesthetics, presentation and Donatella's social media posts, we shouldn't be surprised if this collection turns out to be a farewell. There is also information circulating in fashion circles about the termination of the contract between Donatella and Capri Holdings in May of this year, with no intention of renewing it.

Leaving aside the private and long-standing friendship of Miuccia and Donatella, can we expect Versace under Prada, which is still creatively managed by the heiress of Gianni Versace? Despite its size and cult status, Versace and its potential new owner do not have much in common, and the aesthetics of the brand will certainly be interfered with, regardless of who becomes the new owner. What will happen to the iconic Italian brand that created the concept of the supermodel and marked an entire era? All we have to do is wait for the end of the month and monitor the situation on the stock market.

Translated from Elle Croatia Website.
(elle.hr)
 

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