His Cavalli was a disaster but his career shows that he is maybe more efficient as a number 2.
I think raf is very talented, but the zeitgeist has definitely moved elsewhere and I don’t think he kept up. But he’s nothing without a strong team that has a good eye for aesthetics. He on himself is so clinical, no poetry. It’s just very cold, and in that sense he lacks world building. My biggest problem with raf at Prada, he has nothing to say about women. I think with Miuccia and Manuela, they really have/had an opinion and direction. With raf it’s just half baked ideas rendered in the most clinical way. It’s extremely unappealing.
Surridge is replacing Gianpiero Pesce who was the Prada Uomo Design Director and has been there for 30 years, exited a year ago, any 'head' designers report to that Design Director.Surridge is replacing Janosch Mallwitz (Raf, Dior Homme/Men alum) who was head menswear designer from SS23-FW24. Meanwhile, he is another Raf alum (Jil menswear head 2007-2011) and is avaliable as LP preps for the alleged arrival of the Meiers.
Clemande Burgevin Blachman, another new Prada hire named in the WWD article, was part of Raf’s inner circle at Calvin along with Matthieu and Pieter and just started her newly invented role as design director of jewelry/textiles/home fresh out of her fashion accessories creative directorship at Hermes.
Ilaria Icardi in another newly invented position as designer director is also a Raf placement.