I only compared VCA px on a model I looked at it was the same. But it depends on brands. Hermes has always had this differential.That’s was it used to be until last year
Even at current exchange rates, I did a bit of research for an American friend and it’s far from standardized around the world.
The same Hermes shoes are at 900€=1,050 $ in France and currently at 1,300 $ in the US.
On the other hand , the very same reference of Cartier watch was $ 8,900 in the US and 9,100€ in Europe, but 8,900$ = 7,475 €, so it’s 1,625 € more expensive in the US.
Make it make sense.,
Also the fair comp for your friend should be
px in euro - VAT + US tariff at the border vs. px in USD + sales tax.
(I always report my purchases.)
so I went to Europe three times last year and didn't see anything worth buying over there. (I wasn't focused on hermes)