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London, 2011, August, 5th: Nickelodeon Russia, a unit of Viacom International Media Networks, today announced SpongeBob SquarePants, the iconic character from Nickelodeon's global hit series, is coming to Moscow in a new and glamorous way. ‘Absorbent: A SpongeBob Exhibit’, a unique and immersive modern art exhibition presented by Nickelodeon working in partnership with Beeline, will be offered free-of-charge to visitors from September 16 to October 2, 2011 at the Flacon Design Plant, Moscow.
As Russia’s first-ever interactive SpongeBob exhibition, ‘Absorbent: A SpongeBob Exhibit’ will invite visitors to see firsthand how Nickelodeon’s most famous character has influenced fashion, culture and modern media. Fans (big and small) will have the opportunity to view fashion and art installations inspired by SpongeBob’s positive, happy-go-lucky perspective, as well as a multimedia zone dedicated to the world’s most famous sponge. In addition to showcasing Nickelodeon’s number one property in a sophisticated light, the fun and bold exhibition will provide young visitors with a range of opportunities for creative and educational growth through a number of workshops – all featuring the sponge that has become a global phenomenon.
To mark the opening of ‘Absorbent: A SpongeBob Exhibit’, Nickelodeon will host an exclusive auction with all funds raised going to the Naked Heart Foundation, a children’s charity headed by Supermodel Natalia Vodianova, to build playgrounds across Russia and develop programs for children with special needs.
As part of the Naked Heart Foundation partnership, exhibition visitors will have the opportunity to donate to the foundation by purchasing one-of-a-kind charity bracelets. Nickelodeon will also help create Russia’s first ever SpongeBob SquarePants themed playground, to be built in one of the orphanages the Naked Heart Foundation supports. Fans will get a sneak peek of the playground at the exhibit.
Nicholas Walters, VP General Manager, Viacom International Media Networks Russia and CIS, said: “SpongeBob has a staggering level of awareness and popularity in Russia, and ‘Absorbent: A SpongeBob Exhibit’ is a special way of sharing this beloved character with Moscow-based fans of all ages. We’re delighted to be partnering with Natalia Vodianova and the Naked Heart Foundation, and are proud to support this amazing organization’s commendable work.”
“We are happy to partner with Nickelodeon, a brand that recognizes the importance of play and knows how to bring smiles to kids’ faces. Play is a necessity, not a luxury. It is through play that children at a very early age engage with the world around them. A child's greatest achievements are possible in play, achievements that tomorrow will form the foundations of their social interactions," said Natalia Vodianova.
SpongeBob SquarePants reaches viewers in more than 170 countries in 35+ languages across a multimedia platform, including television, digital media and retail sales of over $8 billion. The series debuted in the US in 1999 and was first introduced to Russia audiences in 2000. SpongeBob SquarePants is the most widely-distributed property in MTV Networks history, winning dozens of prestigious awards along with the hearts of both kids and adults across the globe.
‘Absorbent: A SpongeBob Exhibit’ was developed by Nickelodeon and global design consultancy FITCH through its studios in North America.
*Recent research carried out by Viacom International Media Networks showed that 87% of young Russians know and love SpongeBob. The study was conducted between February 18th to March 9th, 2011, gauging awareness of SpongeBob among 2400 parents and 2400 kids from 12 countries (AU, BR, CN, DE, ES, FR, KR, MX, PL, RU, UK, US).
Oh my gosh, sleepingbeauty13, THANK YOU!!! This is exactly what I've been looking for! )))Could it be this one from Vogue Italia December 2002?
You're welcome! She was also on the cover of that issue, here.Oh my gosh, sleepingbeauty13, THANK YOU!!! This is exactly what I've been looking for! )))
Hi everyone,
I found an interview with Natalia in a magazine called Only you, it's from a beauty shop called Ici Paris XL, you can take the magazine for free in this shop.
Anyway there ain't much new information but if anyone is interested in my translation it, please let me know. There are also some pictures but no one we haven't seen before.
Hi everyone,
I found an interview with Natalia in a magazine called Only you, it's from a beauty shop called Ici Paris XL, you can take the magazine for free in this shop.
Anyway there ain't much new information but if anyone is interested in my translation it, please let me know. There are also some pictures but no one we haven't seen before.
ditto; I hope to see it soon![]()
and thank you in advance