No the problem is that people don’t care.
People seems to care only for the brands they have an emotional attachment to, which is unfortunate.
I remember Nina Ricci under Peter Copping. Then Guillaume Henry came and destroyed a bit of the magic of the brand.
Let’s face it, the other issue is the owners. Everybody wants the hot name. His claim to fame was costumes at the Met Gala. So you can imagine an owner who see that someone could have access to that platform, he then thinks that this is the right formula for his brand. And it’s not.
We had the same thing for Rochas. No long term vision behind those decisions.
What could fashion criticism add to it?
If owners of those brands thought that fashion can also be a viable business and not just a support for fragrances, maybe things could work. Nina Ricci’s clothes have no business to be sold at those prices when their most expensive fragrance cost less than 150 euros.