Since this is relevant to Peter's departure, here are the pages of
Zegna Group's corporate presentation containing the strategy for Tom Ford Fashion:
![ERMENEGILDO-ZEGNA-GROUP-Corporate-Presentation-35.jpg ERMENEGILDO-ZEGNA-GROUP-Corporate-Presentation-35.jpg](https://thefashionspot-data.community.forum/attachments/1287/1287151-f55184ca03d3ed65e1a03c7090b70af1.jpg)
![ERMENEGILDO-ZEGNA-GROUP-Corporate-Presentation-36.jpg ERMENEGILDO-ZEGNA-GROUP-Corporate-Presentation-36.jpg](https://thefashionspot-data.community.forum/attachments/1287/1287152-c95085b27cc25afed342d05943a37c6f.jpg)
![ERMENEGILDO-ZEGNA-GROUP-Corporate-Presentation-37.jpg ERMENEGILDO-ZEGNA-GROUP-Corporate-Presentation-37.jpg](https://thefashionspot-data.community.forum/attachments/1287/1287153-5f50d5d7b3473e208a8dc7fb06d8d215.jpg)
![ERMENEGILDO-ZEGNA-GROUP-Corporate-Presentation-38.jpg ERMENEGILDO-ZEGNA-GROUP-Corporate-Presentation-38.jpg](https://thefashionspot-data.community.forum/attachments/1287/1287154-f23d1fbb4df24f981ec4a2d59ac0d368.jpg)
![ERMENEGILDO-ZEGNA-GROUP-Corporate-Presentation-39.jpg ERMENEGILDO-ZEGNA-GROUP-Corporate-Presentation-39.jpg](https://thefashionspot-data.community.forum/attachments/1287/1287155-1902a2fb547be054977b623599fbcc68.jpg)
![ERMENEGILDO-ZEGNA-GROUP-Corporate-Presentation-40.jpg ERMENEGILDO-ZEGNA-GROUP-Corporate-Presentation-40.jpg](https://thefashionspot-data.community.forum/attachments/1287/1287156-2ed5aa474949e09364da90c86c66fc8e.jpg)
![ERMENEGILDO-ZEGNA-GROUP-Corporate-Presentation-41.jpg ERMENEGILDO-ZEGNA-GROUP-Corporate-Presentation-41.jpg](https://thefashionspot-data.community.forum/attachments/1287/1287157-72a9faf7b1406b7e3b18510d9281b0f2.jpg)
![ERMENEGILDO-ZEGNA-GROUP-Corporate-Presentation-42.jpg ERMENEGILDO-ZEGNA-GROUP-Corporate-Presentation-42.jpg](https://thefashionspot-data.community.forum/attachments/1287/1287158-8ae84a995f8516ae082de264f55670c6.jpg)
Zegna
According to the presentation, here are Zegna's mid-term plans for TFF:
- Develop the brand's womenswear using the codes in the menswear
- Focus on womenswear, daywear, leather goods and shoes
- Expand the brand's reach beyond the domestic US market
- Double the number of flagship stores from 51 to 90-100
These plans obviously imply that Zegna plans is to transititon TFF from a somewhat niche designer label into a heritage luxury brand with Hawkings acting as a level of palateable consistency throughout the period. With him gone and the very likely chance of them outsourcing a successor, they now have to do this strategy alongside building a new aesthetic.
Tom Ford definitely prioritises "FASH-UN" and image, but doing so really requires both a forward-thinking designer and a open-minded luxury clientele. This was something Gucci had, but TF didn't, especially in the later years. The brand's collections, specifically its womenswear, were often a target for criticism its "outdated" image. Usually, I'd ignore this, but this criticism is reflected in the brand's numbers (30% is relatively small in the context of a woman-targeted industry). The TF woman has always been more like a love interest of the TF man rather than a main character.