Phoebe Philo - Designer

[Creative]

Question, how does one get notified of a private sale for a brand like, say, Dior?

If you are a customer you usually get a text message from your sales advisor, especially if you are a good customer. If you are a one timer or if you just purchased under 3K it’s very rare you get a message (unless the brand is really desperate).

But you can always go to the store or even call them and ask them if they have private sales and if so, when they will have them.

Usually the idea for private sales is that only VICs can have access to them, the reality is that they would offer them to literally anyone.

From time to time, when they want to be more exclusive, stores receive a message from top management saying that they have to call only a certain client list, but that’s rare.

On another note, they usually do private sales late Nov, early Dec, sometimes till the 20th, and then in January they start the public sales, which usually have the same kind of products.

Some brands only have private and not public, and it depends on the season or the strategy.

So basically you just need to ask😊

 

[reese06]

.

And me personally after the Burberry episode, I promised myself to never buy anything from that brand at full retail price…

I can only imagine the feeling. I’ve been purchasing Daniel Lee Burberry at employee and sample sale prices but from their wholesale accounts, who seem to be practically trying to give it away.

The discounts are steep!

 

[jeanclaude]

I wonder how many MOMOMOMOM necklaces ended discounted...they´ll have to pay me to carry that home!

 

[Melancholybaby]

If you are a one timer or if you just purchased under 3K it’s very rare you get a message (unless the brand is really desperate).

True story- I bought two shirts and a pair of boots from Hedi's debut Celine collection and I used to get WhatsApp messages about private sales and in-store events for a solid ~2-3 years. Coupled with the pandemic, I guess the start of his tenure was rough to say the least. Text messages magically stopped once Lisa became a brand ambassador and sales started taking off lol.