I agree with you. Though her clothes in general look better on tall women so they don't have the universal appeal compared to the old Chanel.
But she doesn't need to be coco. Not everyone wants to be an 18bn empire.
true her silhouette is more for tall ish ladies but the separates work for many, if i was a woman i would be buying her stuff it as credibility beyond being trendy stuff because of the boring quality to most of her best pieces which will have staying power in long term , how vintage pieces work forever because they are time/era wise ambiguous. (most of her shoes i do hate too old celine arty lady stuff and print effects are not my taste, i feel statement jewelry ages the looks to arty celine gallery lady , rtw is mostly more timeless and bags )
also hate the influencer aviators look sunglasses every ig girl has for the last 5 plus year with oversize shoulder

toxic modern karin of fashion look for me. lol
oh no she won't reach 18 billion and i am sure its not her goal she didn't even do fragrances at celine let alone beauty now
modern day coco comment was in regards to influence and rebellious boyish style and in being consistent even if fashion moves on or not etc not in size of chanel today ..even in her own time chanel was not 18 billion but she wanted success .
i know someone at her office, she does want it to be successful even while she is figuring it all out if she gets to the size of her celine days its a great accomplishment for a new brand nonetheless.
( While Philo grew the brand significantly, Slimane’s commercial approach grew Celine's annual revenue from roughly $500 -800 million during the final Philo years to over $2 billion )
It took Bottega Veneta approximately
11 to 12 years to reach €1 billion in annual ref with thomas and Kering backing.
she is one of the few good ones we have left , she is the real deal !