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One aspect Ziff had qualms about was the exploitation of young models -- a topic which has blown up in the media in recent weeks, with allegations of inappropriate behaviour by photographer Terry Richardson during photo shoots, allegations denied by the photographer.
When asked about Richardson, Schell and Ziff laugh nervously.
"One of the main problems in the industry is the age of the girl," Schell says, pointing out a lot of new models are in their early teens and from Eastern Europe, travelling to countries where they don't speak the language, and living apart from their families.
"You can imagine if you're wide-eyed and you're going to castings to impress a photographer who can really advance your career, you can imagine that's a recipe for trouble for a young girl.
"I would say forget Terry Richardson by himself, but the whole industry could step back and look at the issue of age and perhaps address it."
Ziff disagrees that age is the issue.
"It's not like the deciding issue in people's concerns with how [Richardson] works. I definitely think at the very least you can take it as a sign that models are starting to speak out in numbers in a way they never have before.
"I was really touched when I opened the newspaper and I saw these models speaking out because it's unprecedented."
Models speak out, too, in Picture Me, and Ziff hopes the film's release will help force change in the industry
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The documentary is already encouraging models to bite the hand that feeds them
Why can't they just put it out on DVD & Blu-ray?
I just came back from watching this at the Melbourne Film Festival, and i have to say it was awesome, when it finished i didnt want it to end.. i feel sorry for the models, they obviously have it hard and we just witness them in their final product and think they live an awesome life. Im glad she did this.. hopefully it would be available for sale soon.