Prada 2006 Skirt Event

Prada Exhibits Biggest Hits Below the Belt

http://www.washingtonpost.com/wp-dyn/content/article/2006/04/27/AR2006042702329.html

By Robin Givhan
Friday, April 28, 2006; C02



NEW YORK

In the windows of the Prada store in SoHo, skirts are in a perpetual state of twirl. They are attached to a hanging, carousel-like contraption that keeps them spinning as if worn by an invisible and tireless dancer. Below each skirt, flat on the ground, is a mirror. So it is possible to peer underneath the skirt, as a naughty schoolboy might, as it twists and turns in a way that suggests joy rather than provocation. Other skirts, displayed along the walls, go swish-swish-swish thanks to a kind of fancy windshield washer that keeps steady time below yards of silk and satin.

The skirts are part of the exhibition "Waist Down," in which designer Miuccia Prada celebrates the oeuvre of Miuccia Prada. The skirt show debuted in Tokyo in 2004 and moved on to Shanghai in 2005. The New York exhibition closes May 31.

The SoHo location -- designed by the architect Rem Koolhaas -- is referred to as an "epicenter" by Prada, not a mere store. No matter that the very definition of the word implies that it is limited to a single, central location, Prada has two other "epicenters": Tokyo and Los Angeles. Her Milan headquarters, in case anyone should wonder, is not an epicenter. For Prada, the center is wherever she says it is.

It requires an impressive amount of chutzpah to sponsor an exhibition of one's own work in one's own epicenter. And it demands a vertiginous level of bravado to accessorize that exhibition with a 266-page catalogue that sells for $120, as well as a commemorative cotton T-shirt priced at $75. (The T-shirts benefit a local children's charity.) The catalogue juxtaposes a photograph of each skirt alongside a full-page detail study that inspects a grommet with the same care and rigor as might be used to examine Caravaggio's portrayal of light.

The 100 or so skirts selected from the archive are among the most memorable, the most beautiful and, occasionally, the most impractical. A skirt from fall 2002, made of long metal chains, is described in the exhibition as "sensational" but the wall text also notes that "the 'frills' dangling below the knees flick and fly with each step, causing a bit of a nuisance to the wearer." There are no details on how many of those skirts were actually sold and eventually went on to scrape the skin off the wearer's knees.

Sixty-five of the skirts displayed are available for purchase in limited editions of no more than three. Each will cost anywhere from $4,000 to $30,000, a bit of news that leaves one thinking it might have been wise to buy that tie-dyed skirt back in 2004 when it cost only a month's rent rather than a full year's. (Those prices might also spark a sudden uptick in vintage Prada activity on eBay.)

Since Prada launched her first women's ready-to-wear collection in 1988, skirts have always played a significant role in her design aesthetic. She has favored full skirts with box pleats and A-line versions with a single kick pleat. There have been a few pencil skirts and micro-minis, but mostly Prada has focused on the kind of designs that connote ladylike propriety with just a bit of dowdiness thrown in to get fashion observers talking about subversiveness, politics and intellectualism. Prada's emphasis on skirts has always been in keeping with her desire to connote power and intellect using some of the most traditional markers of feminine, bourgeois composure.

Although most designers believe their work is worthy of serious appraisal and recognition, most designers, including Prada, do not consider what they do to be art. For all of their creative musings, they are well aware that they are undertaking a commercial endeavor. While they make clothes that are too pretty, intriguing, surprising -- and expensive -- to be lumped into the same category as a pair of jeans or a practical business suit, they know that to call it art would take away some of the reckless pleasure inherent in the wearing. No one wants to worry about dancing all night in "art" and getting it wet with sweat.

As a result, many of the industry's most talented designers work within a gray zone -- creating not-quite-art. They defy assumptions and raise expectations. They dabble in pretentiousness, but at their best, they don't succumb to it.

This is pretentious: A few years back the designer Rei Kawakubo put her Comme des Garcons collection on the runway in Paris. It was a meditation on skirts. One by one models marched out in subtle variations of a single skirt that from the beginning was not particularly attractive and only became less so as the show progressed. There were no tops or blouses worth mentioning. One quickly learned that counting skirts is a more direct route to somnolence than counting sheep.

There is nothing dull or repetitive about Prada's skirts. And there's only the tiniest whiff of pretentiousness. Inspecting the skirts as they spin and sway or adorn topless mannequins, one isn't bogged down by "Why?" The skirts are decorated with everything from Swarovski crystals to mirrors, patches of plastic and grommets. Some are light as a feather because they are stitched from organza and others practically stand on their own because they are encrusted with petals cut from mother of pearl.

Because of all of the accompanying folderol and because this is Prada, who enjoys being somewhat inscrutable, one might be tempted to evaluate the skirts as a form of art. But the artistry arises out of how a woman wears it, when she wears it and under what circumstances.

It may be possible to design skirts that on their own might be art, but these are not those skirts. These are the skirts that catch the air when they spin, whisper when they sway back and forth and sparkle if the light happens to hit them just right.

The Prada skirts are exceptionally pretty, and that alone is enough to justify giving them a second look.


I don't get his point:
This is pretentious: A few years back the designer Rei Kawakubo put her Comme des Garcons collection on the runway in Paris. It was a meditation on skirts.
...
One quickly learned that counting skirts is a more direct route to somnolence than counting sheep.

That was a presentation of skirts and this is a presentation of skirts. That was a demonstration of how a single model of skirt was cut and constructed on variety of ways and these are the variety of diff. models of skirts. That was a 15 min presentation of a collection and this is a 17 years of skirts show. NONE is pretentious.


It may be possible to design skirts that on their own might be art, but these are not those skirts. These are the skirts that catch the air when they spin, whisper when they sway back and forth and sparkle if the light happens to hit them just right.

I thought every skirt can do this. OK, may be not the mirrow "tricks":-P.
 
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Silly question but, how many buttons can you get? Is there a limit or do you just grab as many as you want? I'm going to the "exhibit" this weekend.
 
I also don't believe CdG skirt presentation was pretentious. The skirts made their way to FIT and I thought they were very interesting, a little ugly but not pretentious. It was more of an academic study on construction. At Prada, I thought the ways the skirts were displayed were more interesting than the skirts themselves.
 
Living DC...I've read some stuff by the Washington Post's Style Guru or whatever she calls herself.

SHE is pretentious. I can't stand her articles.

That one is not as bad as some of the other's I've seen though.


I'm looking forward to seeing this exhibition in two weeks.
 
Yey, my sister finally got time to hop over there and picked me up a couple pins and a program!

shes mailing them to cali, i cant wait to get them
 
so, now that its in LA, i went today, it was amazing.

and the people working it were so nice and knowledgeable. some of those skirts were really works of art, the amount of time and effort in conceiving them and making them. it was fantastic. even the way it was displayed was so creative.
 
............................................................

Los Angeles Times said:
Skirting the Border Between Art, Fashion
"Waist Down," an exhibit of 100 skirts by Miuccia Prada, provides food for thought — and for partying as well.


By Valli Herman, Times Staff Writer
July 15, 2006

The grand architectural experiment that is the Prada Epicenter on Rodeo Drive is exploring its potential as something more than a clothing store.

On Friday, "Waist Down: Skirts by Miuccia Prada," an exhibit of 100 of the Italian designer's skirts, went on display in the 24,000-square-foot technological marvel designed by Rem Koolhaas and Ole Scheeren. With the addition of the unusual skirt exhibit, the store, built in 2004 as a conceptual merger of art, fashion and commerce, becomes a gallery space where one can ponder: Is a skirt art?

The exhibit, which ranges from Prada's first women's collection in 1988 to the present, was conceived and designed by the think-tank arm of Koolhaas' Office for Metropolitan Architecture to illustrate the ideas and craftsmanship of Prada's skirt designs.

Prada fans might have been happier with a display of purses, which in Prada's hands revolutionized the focus of luxury goods companies, status-conscious consumers and knockoff artists the world over. Skirts, however, were simply more interesting.

"There is a cultural context that you can play with," says Kayoko Ota, the exhibit curator from the think tank.

"Waist Down" also makes viewers consider how the body below the waist is a zone of political, social and artistic conflict. The precipitous ups and downs of hemlines over the 18 years of fashion presented here illustrate the skirt's role as a social barometer. As such an object of femininity, the skirt seduces, flirts and labels. Each of those qualities is cleverly illustrated, sometimes with an adapted windshield wiper.

Los Angeles is the fourth stop for "Waist Down," which has toured the Peace Hotel in Shanghai and the two other architecturally ambitious stores, also called epicenters, in Tokyo and New York. The curators were challenged by the unique layouts of each space, but Los Angeles provides perhaps the most intimate interaction with the items, which beg to be touched.

Much as Prada herself designs — by distorting, by sensing a moment, by turning the ordinary into the extraordinary — the exhibit changes the context of fashion from a commercial enterprise to something else. Whether that something is art may be a thread-thin distinction that will one day vanish. At the very least, these skirts make for interesting viewing.

Looking at the relationship between the store's nontraditional display areas (the men's floor riffs on airport security) and the hanger-level digital screens that scroll updated news or hypnotic images of the digitized skirts, another question comes to the fore. Is a store a gallery? Sometimes, says Ota. "We hope to change in general the idea of a shopping space and make it a venue of experiments."

For the Thursday-night opening party, the rectangular façade of the store was turned into an oversized video screen showing the catwalk and floating skirts. As passers-by encounter the window-less, nameless, door-less expanse where mannequins float in submerged display cones beneath street level, they'll see four skirts spinning near the entrance, like some kind of hyper-speed jewelry box ballerina. If they venture close enough, they can read descriptive museum-like labels and look through magnifying lenses to study hair-thin embroidery.

It's not your usual day at Macy's.

On Thursday, as workers unpacked cartons marked "glowing mannequin legs" and basted skirts flush with panels of matching fabric, an odd tension between the idea of art and fashion emerged. Along the central staircase, photos of runway models pictured from the waist down (hence the show title) are flattened into mirror-backed, knee-high cutouts. The reflections capture glimpses of the other skirts, creating a child's-eye view of a city street, a very well-dressed one. The interaction of the reflections was more interesting than the skirts.

Other skirts have been vacuum-packed like some boil-in-bag meal and hung along translucent walls. With technology borrowed from futon packing, they're squashed to look more like a sea anemone or pressed flower than a garment.

"It kind of freezes the composition of the skirt," Ota says. "Sometimes in a still moment, you get a better understanding of movement."

Other skirts are lighted from within, via those glowing mannequin legs, and become something like lampshades. They illuminate otherwise hidden intricacies in seams and fabrics and also reveal apertures that function as erogenous zones. Another display animates the skirts with tentacle-like tubing that reshapes them into hats, insects or simply fabric tossed by the wind.

On one hand, the exhibit is a wonderful cross-pollination of the arts of window display and set dressing. On the other, it's creative merchandising, designed to sell you more Prada. The store has been completely outfitted with the latest designs for fall. Customers, I mean, gallery patrons may purchase a $120 catalog, a $75 commemorative T-shirt and one of the very skirts on display, freshly made to measure, for $4,000 to $30,000, a steep multiple higher than the original. The Los Angeles Free Clinic will get the proceeds from the catalogs and T-shirts.

The store also has fulfilled another mission: It's a great place for a party. When 700 rather sloppily dressed invitees filled the store Thursday night, the eclectic mix of partygoers was almost as intriguing as the exhibit. From atop the central "hill" stairway, one might catch a glimpse of Lyle Lovett, Dita Von Teese, Rebecca Romijn and Angie Harmon, or hidden in a body-guarded perch, Miuccia Prada herself, huddling with Courtney Love, perhaps discussing the progress of the fallen rock star's tattoo removal.

Venture upstairs to watch shameless guests scooping double handfuls of Prada-logo pin-on buttons into their every pocket, or wince at otherwise civilized people cramming the raw bar for giant shrimp and crab legs. Free booze has a way of revealing more about a person than what labels they wear.


'Waist Down'

Where: Prada Epicenter, 343 N. Rodeo Drive, Beverly Hills

When: 10 a.m. to 6 p.m. Monday through Saturday, noon to 5 p.m. Sunday

Ends: Aug. 27

Contact: (310) 278-8661

http://www.latimes.com/entertainment/la-et-prada15jul15,1,3435594.story
 
24386072.jpg

AGLOW
An illuminated twirling skirt lights the way for opening-night partygoers who cram the Prada Epicenter store on Rodeo Drive for the “Waist Down: Skirts by Miuccia Prada” exhibit.
(Richard Hartog / LAT)

24386076.jpg

WALK THIS WAY
The central staircase of the Prada Epicenter store becomes a showcase for Miuccia Prada’s creations.
(Richard Hartog / LAT)
 
24386073.jpg

ILLUMINATING
Glowing mannequin legs turn some of Prada’s skirts into lampshades. One hundred of them, designed over an 18-year period, are on display through Aug. 27.
(Richard Hartog / LAT)
 
Does anyone know where it's going next?? I didnt know it was going to LA as well. Maybe it will come to South Florida and I can check it out again.:lol:
 

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