Prada F/W 2016.17 by Steven Meisel

[Elite13]

I was hoping the dreadful show hair wouldn't translate to the campaign too but unfortunately it did.

I think if there are more girls then Rianne and Fei Fei will pop up.

 

[apple]

Please let Lineisy be part of this so at least one girl is saved from that atrocious hairstyle

 

[Vitamine W]

The ad has disappeared from Vanessa's and Next's instagram. Prada censorship? Or not the definite campaign?

 

[ChimyeeRong]

Ok guess I'm the only one who feel good about this campaign. Just wait till the whole casting come out.

 

[JoCaderone]

The ad has disappeared from Vanessa's and Next's instagram. Prada censorship? Or not the definite campaign?

This is the actual campaign for sure, there pics are kind of leaked too early so they demand Vanessa and Next to delete I think

 

[apple]

Ok guess I'm the only one who feel good about this campaign. Just wait till the whole casting come out.

This makes me excited and hopeful! Can't wait to see the rest then.

 

[Creative]

Prada or how to cave your own grave in five years...

This brand is pure irrelevance right now. It used to be the IT brand just a few years ago yet right now it's fighting desperately to be relevant and get back the spark... But it's not going to happen again.

The tried so hard that people got tired. And now no one cares about it. They diserve it.

 

[gazebo]

^It's sad but true.

But just how and why I'm not sure.

Can you recognize a specific point where it all started to go downhill for them?

 

[Creative]

^Hard question... I think it could be that at the beggining they were genuinely cool, but then they started to feel some pressure on their shoulders and tried to not let people down... Began to curl the curl. And that ended with the freshness and started to bore. Putting 100 new girls in their campaigns and in their shows, changing so so so much, going for gimmicks instead of good fashion... People were sort of fed up. Then sales started to drop. And they weren't in a strong position anymore and couldn't remain being 'cool' and trying hard. So they went back to the core values in a desperate attempt to bring consumers and relevance back... But I think it was too late. What they did wasn't in tune with the times. They were designers with lots of hype (Phoebe, NG at Vuitton, Hedi...) that snatched Prada's 'cool' spot. It sort of faded...

And I think they started loosing relevance around 2012. The 'car' collection was a hit but I think that was the moment when people got saturated by Prada. New things were coming from designers and Prada didn't feel fresh anymore... It was there but it was sort of tiring. S/S 2014, F/W 14... Those were beyond forgettable collections.

 

[GivenchyHomme]

^Hard question... I think it could be that at the beggining they were genuinely cool, but then they started to feel some pressure on their shoulders and tried to not let people down... Began to curl the curl. And that ended with the freshness and started to bore. Putting 100 new girls in their campaigns and in their shows, changing so so so much, going for gimmicks instead of good fashion... People were sort of fed up. Then sales started to drop. And they weren't in a strong position anymore and couldn't remain being 'cool' and trying hard. So they went back to the core values in a desperate attempt to bring consumers and relevance back... But I think it was too late. What they did wasn't in tune with the times. They were designers with lots of hype (Phoebe, NG at Vuitton, Hedi...) that snatched Prada's 'cool' spot. It sort of faded...

And I think they started loosing relevance around 2012. The 'car' collection was a hit but I think that was the moment when people got saturated by Prada. New things were coming from designers and Prada didn't feel fresh anymore... It was there but it was sort of tiring. S/S 2014, F/W 14... Those were beyond forgettable collections.

S/S 2014 was forgettable? What planet are you living on? If anything that collection defined the entire season. I agree that she has had some hit and misses but who the hell hasn't? Remember the disgust over the Chanel Groccery Store Collection? Not the biggest hit if I recall correctly. It can happen to anyone. Prada is one of the top 5 in terms of creativity (clothing and shoes wise). Where they're lacking is their business strategy and handbag design. The inside bag was a flop and I expected it would be. It was impractical and overpriced form the beginning. They believed they would have a hit but we saw how that turned out, They have to simplify their new handbags because they're all obviously over designed. Perhaps they should employ a new handbag team? That would be a good start. Meisel also needs to go. Willy Vanderperre could really transform the visual identity of that brand from stuffy to cool. They need to become more accessible to a younger demographic. They need to do something bold and quickly.

 

[simon]

Ok guess I'm the only one who feel good about this campaign. Just wait till the whole casting come out.

This makes me think that Rianne is a part of this. And perhaps Fei Fei too.

 

[YohjiAddict]

S/S 2014 was forgettable? What planet are you living on? If anything that collection defined the entire season. I agree that she has had some hit and misses but who the hell hasn't? Remember the disgust over the Chanel Groccery Store Collection? Not the biggest hit if I recall correctly. It can happen to anyone. Prada is one of the top 5 in terms of creativity (clothing and shoes wise). Where they're lacking is their business strategy and handbag design. The inside bag was a flop and I expected it would be. It was impractical and overpriced form the beginning. They believed they would have a hit but we saw how that turned out, They have to simplify their new handbags because they're all obviously over designed. Perhaps they should employ a new handbag team? That would be a good start. Meisel also needs to go. Willy Vanderperre could really transform the visual identity of that brand from stuffy to cool. They need to become more accessible to a younger demographic. They need to do something bold and quickly.

I totally agree with with everything you just wrote. Pre-Gucci Milan orbited around Prada and that season wasn't the exception. Some people confuse their personal views with actual facts-luckily there are prescriptions for that . I do think Prada could use better bags, trying and be more risky with the merchandise they send into their stores wouldn't be a bad idea either.

Personally I just don't see the same as some members in here, Prada was doing sending heavily accesorized looks before Rizzo arrived, so it's definitely not a symptom of the terrible times . Some of her collections are very accesorized others focus on the clothes, it has always been like that the way I see it.

Prada's fall menswear was received with an incredible amount of praise (even by those critics who could have perfectly trashed it in the blink of an eye), which demonstrates that whenever Miuccia goes the extra mile everyone is ready to throw flowers at her.

PD: I've read ALL of Prada's seasonal threads and people in here are always moaning about Prada being too commercial or too weird, too trendy or too stale. This is a brand that represents different things to different people so the worst season for one member can perfectly be the "OMG her best in YEARS!!!" for another.

 

[dior_couture1245]

^^The only difference I see in these times in particular is a very thinly veiled desperate attempt at styling as much merchandize as possible in ad campaigns, fashion shows, and social media content.

Prada always came across - for me - as offering very strong, very potent and very concise seasonal messages. This was the case for as long as I can remember. But the last two-three years have been very messy for Prada and very obviously merchandise driven. You don't pack that much product into one outfit/look without there being real corporate intention of pushing as much clothing and as many accessories as you possibly can, or without trying to reach every potential customer possible. That reads as desperate and Prada clearly is right now.

Prada has always been a beacon of conviction. Historically, even Miuccia's simplest collections deliver a powerful conceptual punch...collections filled with pieces anyone in their right mind would die to have.

Yes - Prada needs a new handbag team...desperately. Their bags look so stiff and heavy and clunky right now. They're not able to capture any sense of ease in their handbags recently...way too over designed.

I believe Prada can find their footing again, but truly - only if they refocus and put their efforts into designing gorgeous individual pieces again. It comes across as too distracted with how over-styled everything is. At this point, I'd be floored in the best way possible if Prada sent a slip dress and a pair of stilettos and nothing more on a beautiful, womanly model down the runway or in an ad campaign at this point.

But ultimately, this is a symptom in the industry beyond just Prada...designers need to refocus their energy on making worthwhile individual pieces and let the pieces speak for themselves. We don't need the kitchen sink on the 13-year-old model to pack the visual punch. I don't, at least.

 

[Creative]

I actually believe the styling is not the problem... Even if I'm quite over it too. It's just that it's not one of the hottest brands anymore. Fashion is all about cicles and now Prada's relevance is not as big as it was before. There are new people doing new things... It's not a creative force anymore. They know it and their efforts to solve it seem desperate...

 

[russianelf]

I was really hoping for Sasha after the Pre-Fall campaign... Only she can save this mess.

 

[Legolas]

zzzyao76 what image browser are you using exactly? 'cause I can't see a single post you make.

 

[Phuel]

This campaign reminds me of the kind of Paintbox layout that The Face magazine would attempt back in the mid-90s. And although it would look passable then, I don’t think it works at all for a campaign in 2016 for Prada and Meisel. The photography is just standard-fare and absolutely nothing of an effort. But the layout— which I don’t think is Meisel’s doing, but whoever the art director is-- is just so pointless. Altogether, it looks cheap cheap cheap. And cheap is not something Prada should be going for at this vulnerable point in their history— even if irony is such a trendy concept in fashion right now. Prada has always been about a more sophisticated level of being subversive, and this is just plain cheap-looking.

The cries of Prada being over is hyperbole defined. Bland campaigns, slump sales and flop bags may be red flags of cracks showing on the posh Prada surface, but it really has more to do with creative laziness and carelessness, overexposure and over expansion at this point and can be remedied and the label can be back on course. Every luxury label has that period of lagging in creative output and loss of profit. Prada is hardly the exception. And the label’s been the leader for nearly 20 years, she’s bound to trip and falter— even appear desperate, at some point. This day is that point, with the streak of cheap-looking campaigns that a re as forgettable as they the brand is overexposed, and the less than desirable accessories that have become more and more gimmick-driven. The high fashion may not be the strongest, but she’s still so ahead of many that are the newly hyped supposed leaders. She just needs to think about the overall vision once again, rather than allow her greedy husband dominate with the overexpansion of the label.

 

[BetteT]

Discussion about Prada ... What Went Wrong? has been moved to Designers & Collections, here: http://forums.thefashionspot.com/f60/prada-what-went-wrong-285601.html

 

[zzzyao76]

zzzyao76 what image browser are you using exactly? 'cause I can't see a single post you make.

sorry for that but i don't know why, and here is the new link
http://imgbox.com/DS6KQVv2
http://imgbox.com/EgM0YY6s
weibo/fashionmodels

 

[kokobombon]

Hate the hair and art direction...