Prada Group acquires Versace for €1.25 billion

COMPLETELY agree. a very grandesque flashy goodbye for Donatella via a campaign / show / activation (imo) would have brought soooo much revenue from Donatella fans that we all are !! a miscalculation from the suits in my opinion.
I don't understand why she has so much fans ... and factually she has not, otherwise Versace would have performed better.
 
I don't understand why she has so much fans ... and factually she has not, otherwise Versace would have performed better.
POP CULTURE

fans are their foremost for the entertainment for her (pop) persona and the nostalgia/her story relating to her brother and the brand but this not fans of the house persse as thats style or taste related.

why KL also a pop icon can do H&M as his persona is entertainment and a bit his cosplaying into his style per example with the H&M collection evne his own brand...

Anna Wintor has also this pop notoriety because of the movie and met gala and how she appears and stories being told of her does not mean vogue does better because of that either.


being famous does not means sales perse
 
I don't understand why she has so much fans ... and factually she has not, otherwise Versace would have performed better.
I think you bring up a very interesting point that I personally have not thought about before, it’s food for thought.
an example pops up in my head-Nadège Vanhée-Cybulski of Hermes, who doesn’t have a cult following per se and yet as we know, the sales are astronomical. Only fashion insiders might have an interest in her persona, otherwise everyone wants a Birkin or some pieces from rtw. You get my point.
Donatella is a great supporter of LGBTQ community, she is friends with everyone who we deem an icon in the pop culture - from Naomi to Lady Gaga to Dula Peepa, and even visually speaking Donatella doesn’t and never did look like the majority of creative directors nowadays - Phoebe, Miuccia, Meiers etc etc are well combed and don’t steal attention with their looks per se, yet Donatella is over the top, typical Italian bella Donna.
She carved a universe for herself and kudos to her for that! She is MOTHER!!
Having said all of the above I truly believe that having a huge fan base and admiration of many is not directly related to sales ( unfortunately!).
 

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