Prada Group Acquires Versace for €1.25 Billion

[Squizree]

the only thing I know about Gianni was that he was shot dead

😵😵😵

 

[Squizree]

Tbh the "average consumer" is ignorant and tasteless.

 

[velvetandsilk]

@Salvatore Because I think the “poor little Donatella” narrative people have is silly.

Of course, people here are sometimes a bit naive.
Versace - Les liens du sang - Regarder le documentaire complet | ARTE - 8 more days for free.

 

[yslforever]

COMPLETELY agree. a very grandesque flashy goodbye for Donatella via a campaign / show / activation (imo) would have brought soooo much revenue from Donatella fans that we all are !! a miscalculation from the suits in my opinion.

I don't understand why she has so much fans ... and factually she has not, otherwise Versace would have performed better.

 

[PDFSD]

I don't understand why she has so much fans ... and factually she has not, otherwise Versace would have performed better.

POP CULTURE

fans are their foremost for the entertainment for her (pop) persona and the nostalgia/her story relating to her brother and the brand but this not fans of the house persse as thats style or taste related.

why KL also a pop icon can do H&M as his persona is entertainment and a bit his cosplaying into his style per example with the H&M collection evne his own brand...

Anna Wintor has also this pop notoriety because of the movie and met gala and how she appears and stories being told of her does not mean vogue does better because of that either.


being famous does not means sales perse

 

[blueorchid]

I don't understand why she has so much fans ... and factually she has not, otherwise Versace would have performed better.

Because they think her actual persona is Maya Rudolph playing Donatella on SNL

 

[proseccotabis]

I don't understand why she has so much fans ... and factually she has not, otherwise Versace would have performed better.

I think you bring up a very interesting point that I personally have not thought about before, it’s food for thought.
an example pops up in my head-Nadège Vanhée-Cybulski of Hermes, who doesn’t have a cult following per se and yet as we know, the sales are astronomical. Only fashion insiders might have an interest in her persona, otherwise everyone wants a Birkin or some pieces from rtw. You get my point.
Donatella is a great supporter of LGBTQ community, she is friends with everyone who we deem an icon in the pop culture - from Naomi to Lady Gaga to Dula Peepa, and even visually speaking Donatella doesn’t and never did look like the majority of creative directors nowadays - Phoebe, Miuccia, Meiers etc etc are well combed and don’t steal attention with their looks per se, yet Donatella is over the top, typical Italian bella Donna.
She carved a universe for herself and kudos to her for that! She is MOTHER!!
Having said all of the above I truly believe that having a huge fan base and admiration of many is not directly related to sales ( unfortunately!).

 

[CholoChic]

Cant imagine miuccia in a sexy mood

 

[Joromana]

Is there a subtle difference between Gucci, D&G, Plein and Versace? Yes. Can their target buyer explain it? No.

Is this a joke that didn't land? Or is this an actual, serious question?

 

[br3ncon1]

I doubt Prada or anyone else will be able to turn a house around that specialises in pure pastiche. Obviously I’m not as well informed as the experts here, and the only thing I know about Gianni was that he was shot dead. This thread made me want to google some of his older work and yeah…how many p*rnstar dresses and pimp shirts can you sell? Maybe this perception is ignorant, but believe me when I say the average consumer thinks Versace is nothing but Barocco prints and other wear-it-once BDSM costumes. Clearly the Capri CEO thought so as well. Is there a subtle difference between Gucci, D&G, Plein and Versace? Yes. Can their target buyer explain it? No.

OPEN THE SCHOOLS!!!!!

 

[visvim2001]

If you think I’m wrong, explain why their merchandise doesn’t sell…

 

[vogue22]

If you think I’m wrong, explain why their merchandise doesn’t sell…

It literally does you silly goose.

 

[Cocteau Stone]

Cant imagine miuccia in a sexy mood

Spring 2000 - 2001, fall 2002 and Spring 2009 would like to have a word with you…

 

[Lola701]

Spring 2000 - 2001, fall 2002 and Spring 2009 would like to have a word with you…

SS2012 and I would even say FW2013. Even my favorite collection, SS2007 was sexy.

Prada can definitely be sexy indeed. And I would say that Prada is at it best when it is sexy….Because it’s not the obvious. It’s a sexy rooted in the codes of bourgeoisie from northern Italy.

 

[Cocteau Stone]

^ Oh forgot FW 2013, which happens to be bit of a personal fave as it is a more film noir/vampy kind of sexy. I considered SS2012, but I still find it very kitschy and dare I say I tad twee. Perhaps the pastels, the shoes (as "iconic" as they are) and the "bloomer"-ness of some garments do that for me. Fabulous pleats in there, the sexiest part I find about the collection.

 

[Alquimista]

I think you bring up a very interesting point that I personally have not thought about before, it’s food for thought.
an example pops up in my head-Nadège Vanhée-Cybulski of Hermes, who doesn’t have a cult following per se and yet as we know, the sales are astronomical. Only fashion insiders might have an interest in her persona, otherwise everyone wants a Birkin or some pieces from rtw. You get my point.
Donatella is a great supporter of LGBTQ community, she is friends with everyone who we deem an icon in the pop culture - from Naomi to Lady Gaga to Dula Peepa, and even visually speaking Donatella doesn’t and never did look like the majority of creative directors nowadays - Phoebe, Miuccia, Meiers etc etc are well combed and don’t steal attention with their looks per se, yet Donatella is over the top, typical Italian bella Donna.
She carved a universe for herself and kudos to her for that! She is MOTHER!!
Having said all of the above I truly believe that having a huge fan base and admiration of many is not directly related to sales ( unfortunately!).

You said it all!

I'm a bit busy. All I can say is I hope the Prada group treats the house with respect. The less Miuccia Prada (Sinistra) influence, the better.

 

[proseccotabis]

You said it all!

I'm a bit busy. All I can say is I hope the Prada group treats the house with respect. The less Miuccia Prada (Sinistra) influence, the better.

I am hoping Prada group have some common sense and conscience to not transform Versace into an extension of what Jil Sander/HL/Prada was and is...

 

[jeremydante]

With as far in opposition as Versace and Prada are, them both being italian houses is the obvious link; but I am struggling to really sense what will come next. I know this is a good thing, but even the change of the label being designed by someone other than Donatella is difficult for me to take in.

We will see what happens. Congrats to the teams who worked to make this acquisition happen.

 

[hamburgers]

^ They seem like polar opposites now, but once upon a time Miuccia was a fashion customer turned new designer who was not above being in dialogue with top designers of her time (albeit still in her own voice) and at one point that meant Azzedine and Gianni (it was Gigli right before).



Prada SS93 via Vogue

Back to now, yes the runway is completely opposite, but the top line Prada customer base is not the same as it was back in the 00’s or even 10’s and they can easily be nudged to check out Versace as long as it feels like a fashionable exclusive brand again so I think that will be their main aim.

Pre-order appointments for FW25 collections are on the tail end right now and you see some of the same people scurrying across the popular brands with no particular aesthetic loyalty. For example…


Also just to make everyone feel extra insane 6 months after Gianni was shot Donatella asked Raf to join Versace lol. (?)

 

[LadyJunon]

View attachment 1373715

Wait, is that a real person?