Stunning, absolutely stunning.
It's definitely not where I would have gone with the collection, but I really do like it a lot. In fact, I don't think I've liked a Prada ad this much since Daria's circa 2003.
The body language, the subtle coloration punctuated with the black ribbons and the way the lighting really shows off the texture of the clothes all works together really well.
I'll hold off on declaring that I love it until I see more of the campaign, but I have a feeling I will.