apriliciate
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^those are amazing go raina!
SYMPHONY STYLE LLC UNVEIL THEIR INAUGURAL AUTUMN/WINTER 2010 CAMPAIGN FOR NEW STORE, SYMPHONY, FEATURING AMERICA’S NEXT TOP MODEL RAINA HEIN
*FOR IMMEDIATE RELEASE*
For their inaugural Autumn/Winter 2010 campaign, new multi-brand store Symphony pulled out all the stops by booking America’s Next Top Model, Raina Hein. Throughout the month of July 2010 regional & international media were buzzing with news about the new collaboration and concept. Raina Hein visited Dubai at the end of May to shoot the campaign; whose details have been a well kept secret until now…
Symphony Style LLC is delighted to announce the new seasonal theme for their first luxury multi-brand store, Symphony, for Autumn/Winter 2010. The creative team at Symphony Style wanted something that would bridge the old and new Dubai; the east and the west; a symphony between opposites - the past and present. Salama Alabbar, Found & Director of Symphony Style LLC felt inspired by the Dubai Creek, “My Great-Grandfathers used to live and work in the area; the creek is immersed in our culture and history – it was the economic hub before oil was discovered”, Salama commented. After many creative brainstorming sessions, the Symphony Style team decided on “Abra…Cadabra!” – A play on words taken from the magical saying “abracadabra” – for their first shoot for Symphony, with the location set as the Dubai Creek. The whole concept for the shoot was to create a feeling of magic, infinite possibility and timelessness within the images. Symphony Style did not want to produce something sub-standard and wanted to wow the world with their first campaign; the pressure was on. Harper’s Bazaar Arabia printed a 4-page “Behind the Scenes” diary of the campaign in their July/August 2010 issue; cementing the new company’s status as a young, avant-garde fashion company and a creative force to be reckoned with.
the rest, including pictures