Relationship between Dior and LVMH

[Street_a_Licious]

I always thought Dior is owned by LVMH... not the other way around...

Really blows my mind.

 

[JamieCD]

Then the CEO of Dior must be so rich even richer than Bill Gates

cauz Bernard Arnault is now the 7 richest in da world:-P
​

 

[pennyfei]

unfortunately sidney toledano himself isn't as rich as Mr Arnault while Mr Arnault's wealth is nowhere close to Bill Gates. Don't forget that microsoft monopolizes the software market while LVMH and Dior compete with many other giant luxury brands.

 

[JamieCD]

was just kidding
arnault's net worth is around 21,5 whiles bill's is around 50. 2,5 as rich as him.
but I hope the Microsoft monopoly politics will be banned in Europe.

just some few hours ago, "EU Slaps Microsoft With $357-Million Antitrust Fine"

http://www.latimes.com/business/la-...coll=la-headlines-business&ctrack=1&cset=true

but its nothing to Microsoft.!!!!

 

[justinleaddict]

I always thought Dior is owned by LVMH... not the other way around...

Yes i am a tad confused by this. So.. the only relationship LVMH and Dior have are that they are owned by the same person...?

 

[JJohnson]

Yes i am a tad confused by this. So.. the only relationship LVMH and Dior have are that they are owned by the same person...?

Justin must you ask that? ugh...you know i am correct.

 

[masquerade]

i always thought lvmh owned dior too, not the other way.

this whole thing makes me think of car companies. everyone owns everyone. it seems very complicated

 

[RiveGauche75008]

what i hear is that Dior couture is largely owned by Arnault himself. so it is like Arnault > Dior > LVMH

Yes, this is true.

From what I understand as a former LVMH employee is that Mr. Arnault's most favored brand is Christian Dior. For that reason, he does not include it under the Louis Vuitton Moet Hennesy (LVMH) umbrella. In essence, Mr. Arnault runs Dior almost like a separate entity from LVMH, even though they are closely related and share corporate offices in LVMH Tower on 57th Street in NY. If I remember correctly, Dior was the first luxury brand Mr. Arnault acquired and could explain his favor of the brand. Although Dior is less profitable than Louis Vuitton, I think it is culturally more important to the French as it is first and foremost a couture house vs. a leather goods house. I could be wrong on this, but just the impression I was left with from working there.

P.S. And please forgive me if I'm wrong on a few details, it's been a few years since I worked for LVMH and this is the best that I can remember. I've also worked for Gucci Group where all brands are considered equals, in terms of classification in the group and employee discounts. But LVMH was an entirely different story. Excellent company to work for, but somewhat confusing organization. Many corporate employee's transfer from brand to brand, good career moves but sometimes it leads to a brand identity crisis. For example, Celine and Pucci at one time shared corporate offices and employee's for LVMH Americas.

 

[mikeijames]

^thank you for this post. this certainly illuminates a little more why arnault may exert a bit more control over the designs at the house of christian dior than some of the other houses we know in the lvmh family. louis vuitton has turned every tradition on its head under marc jacobs. givenchy remains almost unrecognizable to its roots under tisci. pucci bears no resemblence to the house of old these days under dundas. celine has shed all of the former ideas we had about that dusty house. even loewe finds itself undergoing an modern makeover under vevers. but its dior that finds itself continually revisiting that bygone era that does not translate into the modern world. at least, we know why.

and given the fact that there exist rumors about karl's departure from chanel and pilati's from yves saint laurent, perhaps he's trying to assert dior as the frenchiest of french brands now to fill the void if one of them should lose their designer.