you're kinda right, but well, we have Zara in Poland, and it is an international and popular brand, Reserved is not as much I'd say. Based in Poland, they are quite known in Eastern Europe, that's why they work with polish (Frackowiak, Jagodzinska), russian (now Sasha) or even estonian (Pedaru) models.
The Beautiful Story Ads with Sasha are incredible. Just beautiful. It's a pleasure to see them all around the shop and on the billboards in the city. Well done!