S/S 2008 Ad Campaigns (please read post #1 before posting)

[Kanna]

Shannan for E. Armani sounds great!

 

[mikel]

^And it looks great as well, look it up at lebook.com

 

[xPedro]

Lydia Hearst and Puma are teaming up again — this time for a more accessibly priced bag and a fitness line.

After designing a limited edition luxury bag with the active company for February's New York Fashion Week, the model-socialite is redesigning the tennis racket-inspired bag for holiday — to hit stores Friday — at a more mainstream price and using eco-friendly materials. Then for next fall, Puma and Hearst again will collaborate to launch a full fitness collection, also green and accessibly priced.

Hearst's relationship with Puma began last year, when she modeled at the brand's French 77 global launch event in Monaco, where they plotted the creation of the limited edition Puma Lydia Bag by Heatherette. Puma made only 100 bags, most of which Hearst gave friends and the rest of which sold for $500 each at the two Puma Black stores.

"It's much easier to create a high-end bag than a mass market bag that everyone can afford," said Hearst. "But by looking at the bag, you wouldn't know it's mass market. I wanted to make sure anyone and everybody can enjoy my designs."

This round of bags, which Puma unveiled at a breakfast Tuesday at its Union Square store in Manhattan, will sell for $125 in all of Puma's concept stores and is targeted to the teen girl.

Like the original Lydia bag, this version is based on Puma's terry cloth racquet grip bag from its French 77 collection. But unlike the previous custom-leather version, the new incarnation is green-friendly and does not use leather. For holiday, it comes in two colorways, black patent with bright blue accents and silver.

For fall, Hearst and Puma will launch an activewear line. Pricing and designs for the collection are still in the works. Hearst again plans to use eco-friendly fabrics for the line, which is inspired by her daily workouts.

Hearst also conceived of and modeled in the in-store images promoting the bags. With a wig, makeup and lighting, Hearst said she "turned myself into a puma."

http://wwd.com/fashion/article/slideshow/120524 the photos

WWD

 

[tocceve]

I don't like Lydia..and I don't like Puma..good match!

 

[Sabrina]

I don't like Lydia..and I don't like Puma..good match!

 

[mackos]

I'm sooo happy for Gemma's Lagerfeld Gallery campaign! And I'm very excited to se Victoria for MJ, that'll be great!

 

[tocceve]

Cory Kennedy is the New Face of Urban Decay

Nov 28, 2007 @ 6:23pm

And you thought the campaign announcements were over for today:
First we break the good/bad news that Victoria Beckham is Marc's new ad muse, and now we've got something else:
Cory Kennedy just signed her first beauty contract with Urban Decay cosmetics.
She'll be their new face for the next year, and her ads will appear in magazines, on billboards and posters, and probably on the makeup counters at Urban Outfitters - where they'll stand alongside her new clothing line.
At this point, all that's left is a Le Sportsac line and a Kid Robot toy, and the girl will officially be a franchise.
We love Cory and we're dying to see what kinds of colors she inspires for the Los Angeles cosmetics line - Internet Indigo? Silver(lake)? Translucent Fairy Dust?
Stay tuned...









fashionista

 

[Squizree]

Lydia Hearst for Puma? Thats so random and ugly.

 

[mikel]

^^Cory Kennedy for Urban Decay is probably the most unexciting piece of campaign news ever, in my humble opinion.

 

[tocceve]

sorry I had no idea what Urban Decay is

 

[Trista]

Urban Decay is only my favourite cosmetics brand, partially due to the fact that a lot of their cosmetics are vegan-friendly and they do not animal test...but no idea who Cory Kennedy is.

 

[Squizree]

Urban Decay sounds very UNcosmetic if u ask me. Sounds like a death metal band.

 

[happytrail]

who exactly is cory kennedy and why is she even famous? i'm so tired of "celebrities" who are famous for no reason

 

[1FashionVictim]

Isn't Cory Kennedy some internet fashion icon who became famous through her blog, she was on some magazine cover with Taylor Warren, I think it was Pop but I'm not sure.

 

[Faith Akiyama]

^Yes And I believe it was Nylon

 

[Squizree]

Oh thats just sad.

 

[unipine]

good thing i have never heard of Urban Decay, so hopefully i won't have to see her wonky face every time i open a magazine.
her 15 minutes are hanging on by a very thin thread anyway.

 

[Squizree]

^ ahahahaha! Wonky face!! You're so mean I love it!

 

[MissMagAddict]

Source | WWD November 30, 2007

POSH UNDER THE LIGHTS: Leave it to Marc Jacobs to convince a Spice Girl to go unplugged. For his hotly anticipated signature campaign for spring, Victoria Beckham put herself in front of the often harsh and unforgiving lens of Jacobs' regular lensman, Juergen Teller.

"She was a great sport. She agreed to do something rough and tough and quite raw," Jacobs said Thursday. "It wasn't days and days of hair and makeup." Confirming details about their collaboration, first reported in WWD on Oct. 17, Jacobs said the campaign depicts Beckham amid giant Marc Jacobs gift boxes and shopping bags, a sly allusion to how celebrities today are packaged and marketed like products.

In fact, Jacobs' favorite images depict Beckham popping out of a box — or her head buried in a bag, with only her legs sticking out. The designer is also quite fond of one in which she is posed next to a car, a VB logo visible on the hubcaps.

A recent front-row regular at Jacobs' shows for both his own label and Louis Vuitton, Beckham, married to soccer star David, is out to build her own lifestyle brand, dVb, with products such as sunglasses, denim and fragrance. To be sure, Jacobs is "fascinated with the cultural phenomenon of the Beckhams" and today's tabloid culture. Indeed, when he approached Beckham, he wanted to make sure she went into the project with eyes wide open. "I said, 'People are going to think this is pretty odd,'" Jacobs said, also explaining how his controversial spring collection, which included a suite of numbered dresses designed with football players' wives in mind, played with "ideas about sexuality and what that means today."

Jacobs even brought up the e-word, exploitation, to Beckham, since some accused the designer of that when he used convicted shoplifter Winona Ryder for a campaign in 2002 (he also dressed Ryder during her trial). But he was wasting his breath.

"She was like, 'I totally get it and I'm totally into it," Jacobs said. "She has an amazing sense of humor about herself....She just gave herself over to it."

Jacobs could not provide images of the campaign at press time.

Meanwhile, Jacobs cast "Gummo" director Harmony Korine for his signature men's wear campaign.

 

[Nelly Cat]

Jacobs said the campaign depicts Beckham amid giant Marc Jacobs gift boxes and shopping bags, a sly allusion to how celebrities today are packaged and marketed like products.

In fact, Jacobs' favorite images depict Beckham popping out of a box — or her head buried in a bag, with only her legs sticking out. The designer is also quite fond of one in which she is posed next to a car, a VB logo visible on the hubcaps.

There are so many things wrong with Marc Jacobs and this collection that Mrs Beckham feels like a class act in comparison, so where's the irony? Just a tacky celeb for a tacky collection. But I digress. Still curious to see the end result.