S/S 2009 Ad Campaigns (please read post #1 before posting) | Page 104 | the Fashion Spot

S/S 2009 Ad Campaigns (please read post #1 before posting)

wwd / december 11, 2008

Biotherm plans to nurture its nature-meets-technology positioning next year with a plethora of products for men and women and three new spokesmodels.

The L’Oréal-owned treatment brand has signed models Sasha Pivovarova, Mirhé Grimmelmann and Tasha Tilberg to appear in advertising for its Aquasource, Age Fitness and Rides Repair product franchises, respectively.

The surge of launch activity and the signing of the spokesmodel trio in particular underscores the brand’s modern edge, according to Charlotte Franceries, Biotherm’s international director.

“Biotherm is not just a nice, easygoing brand,” she said. “This shows there’s something happening, there’s innovation, and it’s a bolder brand.

“This is not a new positioning,” she continued. “The strength of Biotherm is the authenticity of the brand and the values it’s had for over 50 years. It is important that we don’t reinvent, but that we restage.”

Advertising campaigns featuring the new spokesmodels will begin appearing next month with the launch of Aquasource Biosensitive, with its image of Pivovarova.

Tilberg will front the ad for Rides Repair Chroma-Lift, a three-unit line, which is meant to counter skin discoloration and boost luminosity, while also having antiwrinkle and lifting effects.

i'm assuming this means the end of sasha's ads for armani cosmetics (which i loved btw)...
 
i absolutely adore sasha for armani cosmetics, as depicted by my avatar :D...but does getting biotherm mean she won't be doing armani?
she has done another skincare campaign, olay, during the time she's been with armani too - since 05 SS
 
^but that was only for the Asian/Chinese market.
 
Maybe make-up and skincare don't fall under the same category so it's OK to do one for a brand and the other for another? I guess that depends on how exclusive her contract is?
 
Vlada Roslyakova will do print and commercial advertisements for a Christian Lacroix fragrance which is why she had the hair change. I just read that in her thread.
 
Scanned by me from Velvet jan issue Armani jeans
vel19.jpg
 
fujiko, can you scan the other half of the Armani Jeans, if you don't mind? Thanks in advance :flower:
 
^that's what's listed on the first page. maybe sara b is doing armani jeans resort/cruise?
 

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