STELLA’S CRAFT WORK: Stella McCartney has taken an artsy turn with her spring ad campaign. The campaign, shot by Mert Alas and Marcus Piggott, is made up of two shots featuring mirror images of models Joan Smalls and Malgosia Bela. While in one image Bela wears a Stella McCartney tunic dress printed with ripe oranges, lemons and limes, she is pictured alongside an identical image of herself wearing nothing but a strategically placed collage of blown-up images of the fruit print. “I wanted to play with the purity and realism of the citrus print from summer 2011….exaggerating the scale and playing with the female form in its purest form, as nature intended,” McCartney told WWD. In another image, Smalls wears a tailored pastel trouser suit, alongside an image of the model wearing only a swimsuit-shaped collage of the suit’s lapels. McCartney is no stranger to creative campaigns — she’s collaborated with artists Barry Reigate and Robert Crumb on some of her past ads.
The campaign will break in the March issues of Vogue, W and Harper’s Bazaar. A Stella McCartney spokesman said the label’s media plan had increased this season, and the label is taking more advertising pages in titles in the U.S., the U.K., France and Italy.
